Social Media Analyst - Wripple

One of Wripple’s clients, a global airlines company, is looking for a seasoned, intellectually curious, data-driven, and self-starting team member to help shape their social analytics and marketing intelligence capabilities. The Social Intelligence Senior Specialist will support the Marketing Insights and Analytics Team and play a critical role in servicing social intelligence and reporting needs to stakeholders across the enterprise. The successful candidate will possess strong analytical acumen, as well as a deep-rooted passion for keeping up with the social landscape and cultural zeitgeist. The Senior Specialist will work closely with their analytics team to provide data-backed insights, drive a deeper understanding of client's customers, and deliver actionable trends for stakeholders impacting marketing strategies and capabilities across the enterprise.

This position starts as a 40 hour/week contract position for approximately 12 months with the potential to extend for the right fit. This resource must be located in the ATLANTA Metro area and open to hybrid onsite (1-2 days/week).

Responsibilities

• Analyze conversations across social and digital platforms, craft stories with data and produce actionable insights relevant to client and the broader travel landscape
• Leverage third-party tools for social listening and to compile audience, content, brand, and industry trend analyses
• Work closely with the Marketing Insights and Analytics team on measurement plans and campaign reporting, as well as gathering insights for brief development
• Create customized data visualizations and dashboards to inform on real-time opportunities, trending conversations, as well as issues or threats
• Continuously evaluate emerging social platforms, as well as current and new consumer intelligence platforms to identify data gaps and areas of opportunity
• Partner and communicate with cross-functional stakeholders to identify opportunities and build programs to enhance marketing performance and the overall customer experience
• Support wider data democratization and social intelligence efforts across the enterprise

Qualifications

• 5+ years of experience supporting social media or analytics on behalf of a fortune 500 consumer brand or agency partner

• An analytically curious mind with enthusiasm about story telling with data, with the ability to uncover insights and communicate them in a clear, concise manner

• Strong strategic understanding of social listening and data analysis from a business perspective and experience both sourcing and analyzing data from listening tools (Netbase Quid preferred)

• Impeccable written and verbal communication skills with a keen eye for detail

• Proven project management and organizational skills, with ability to identify and implement ideas in fast-paced environments

• Ability to move seamlessly between big strategic thinking and tactical execution and juggle challenging priorities. Diplomacy, positivity, keen problem-solving, critical thinking, and the ability to receive and deliver constructive criticism. Strategic, solutions-oriented approach and ease working collaboratively across teams

• Strong team orientation and relationship-building skills; predisposition to seek and integrate diverse viewpoints

• Ability to work in office a minimum of 1-2 days per week

ABOUT WRIPPLE:

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.

Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.

· Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do

· Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change

· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business

There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.

If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.