Social Manager - Essense of Australia, Inc.

For over 25 years, Essense of Australia has led the way in bridal fashion as a dynamic, international bridal wholesaler and retailer with key offices in Lenexa, Kansas (U.S.), Perth, Australia, and Zug, Switzerland. Our reach extends across the globe, also operating in the United Kingdom, Europe, Canada, New Zealand, and beyond. With nearly 1,000 stores carrying our exquisite designs, we are one of the most trusted and innovative brands in bridal fashion today. At Essense, every gown we create is crafted with passion, and every partnership we forge is built on trust. We are more than just a global bridal brand—we are an experience, woven into wedding celebrations around the world.

The Role

The Social Manager will play a key role in shaping, implementing, and leading organic social media programs and campaigns in support of our marketing and business initiatives.  This position will oversee the planning, scheduling, content creation, and channel management for all wholesale social channels, to increase brand awareness, engagement, and reach for our global brands.

To be successful in this role, the Social Manager needs to drive the development of top-performing social content while ensuring key deliverables are achieved.  You will be responsible for fostering team communication by helping to remove roadblocks and encouraging collaboration amongst the team.  The Social Manager will also utilize a full range of organization and interpersonal skills to help keep the team on track and identify opportunities to enhance industry expertise and overall team impact.

This role requires a unique blend of creative vision, operational expertise, and team management skills to ensure the timely delivery of high-quality content that drives engagement and meets strategic goals.  We are looking for someone who is experienced in establishing creative direction for projects, is detail-oriented, and acts quickly to leverage a trend while also balancing the workload and deliverables of their team.

This person prides themselves on mentoring and managing teams in ways that set everyone up for success. They inspire, motivate, and lead a team of creatives with clear direction, effective inspiration, and constructive feedback.  They aren’t afraid to take risks and bring bold and innovative ideas to the table, backed by data-driven insights.  This individual thrives in an entrepreneurial environment where being comfortable selling new ideas is a must and delivering those ideas is a double must.

This person will bring their ambition and positivity to work each day, fostering creativity and growth among the social creative team.

A Day in the Life (What You’ll Do)

• Partner with senior leadership to set a creative strategy aligned with the brand vision and goals.
• Develop and manage a comprehensive content calendar, including launches, peak seasons, and evergreen campaigns.
• Ideate and create engaging, channel-specific content (videos, imagery, animations) that drives performance.
• Maintain brand voice, visual identity, and social guidelines across all channels.
• Lead the management of 20+ social media accounts, including Instagram, TikTok, Pinterest, and Facebook.
• Monitor trends and identify opportunities to create culturally relevant, on-brand content.
• Test, learn and optimize in partnership with strategy team. Translate performance insights into actions that improve channel performance.
• Lead and coach a team of social media specialists and coordinators, ensuring timely delivery of high-quality work.
• Oversee team workload, resource allocation, and professional development.
• Collaborate cross-functionally with Marketing, Communications, Sales, and Design teams to align strategies and timelines.

What We Are Looking For

• 8+ years in marketing or social media, with at least 4+ years directly managing teams.
• Proven success in leading creative teams and content creation for consumer-facing brands, ideally in retail, fashion, or luxury.
• Familiarity with social media management tools and content creation software a plus.
• Bridal or fashion experience a plus.
• Must have the ability to work at a fast pace with a sense of urgency and “hustle” while being detail-oriented and process-focused. 
• Experience in leading a variety of cross-functional projects.
• Communication expert with the ability to work with various departments to get a social message out or a project completed.
• Must be exceptionally organized and detail-oriented with strong time management skills.
• Strong team player who is also able to work independently and take initiative

What We Offer

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!