Social Intelligence Manager, Brand Social Science - Google

New York, NY

About the Job

This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA; Portland, OR, USA.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in data science, data analytics, or social media intelligence and analytics.
3 years of experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).

Preferred qualifications:

Experience coordinating interdisciplinary response efforts across marketing, PR, legal, etc.
Strong understanding of online and social conversation dynamics
Track record exercising mature judgment and implementing scalable processes at complex, heavily matrixed fast-paced global organizations.
Exceptional written and verbal communication skills to simplify and convey data-driven narratives.
Willingness to work flexible hours to provide coverage out of traditional hours.

About the job

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

As the Social Intelligence Manager, Brand Social Science you will be responsible for leading Google’s global social Rapid Response and Reputational Risk sensing program.

You will own the design and implementation of a 24/7 global monitoring and response system. This includes developing frameworks for quantifying and assessing risk. This model will be supported by agency partners and will necessitate on-call hours at times. When issues or opportunities are identified, you will coordinate across marketing, communications, legal and other teams to surface and respond. Excellent communication skills to simplify complex information for executive audiences is essential.

Working cross-functionally and with executive stakeholders, you will assess trends, determine audience perceptions, and identify real-time issues using social listening and social media analytics in an effort to inform marketing and business decisions. It is important that you have experience analyzing social data, are able to work with large social data sets, and that you can translate this data into clear recommendations on when/how to respond. This requires strong analytical skills and ability to separate signal from noise.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$202,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Manage the rapid identification and assessment of social trends.
Develop and implement frameworks for quantifying and assessing risks and opportunities identified on social platforms.
Assess incoming brand opportunities on social media and provide clear recommendations, ensuring effective presentation of findings to multiple levels of stakeholders.
Work with large, complex social and digital data sets; solve difficult, non-routine analytics problems, applying advanced methods as needed and conducting end-to-end analysis that includes data gathering and requirements specification, analysis and presentation.
Work with our global agency partners to develop a full 24/7 coverage plan globally to enable and create global scale.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Source : Google