Shaw Contract Senior Marketing Manager - Hard Surface - Shaw Industries Group, Inc.

Job Title

Shaw Contract Senior Marketing Manager - Hard Surface

Position Overview

Shaw Contract is a global design leader in commercial flooring for some of the world’s most creative and innovative environments. Our vast, sustainable product offerings can be found in diverse markets such as workplace, healthcare, hospitality, education and multi-family dwellings; supporting the spaces in which we work, learn, live, play and heal.

This is a newly created position that will lead the marketing efforts for Hard Surface for Shaw Contract. The Senior Marketing Manager role is essential for the continued growth of our business, diving-deep into the commercial market segment activities.  Working across our marketing, design and sales organization to develop marketing programs and tools both for internal and external use.  We’re looking for someone with strong marketing skills who is sharp, adaptable, and highly motivated to lead the hard surface efforts within our fast-paced, innovative, and design-centric team.

This role requires a strategic leader with a proactive, results-driven approach to drive a high-impact market entry and establish Shaw Contract as a top contender. The Senior Marketing Manager, Hard Surface, must have the vision to guide the team toward quick, decisive action to establish our position in this new category. The ideal candidate is adaptable and skilled in leading cross-functional marketing efforts and work across all commercial segments. This role requires a strategic marketer who understands digital marketing and can establish content direction for our hard surface offerings, bringing fresh, engaging perspectives to connect with our audience in person and online.

The Senior Marketing Manager, Hard Surface will collaborate with Product Development, Sales, and Creative teams to create cohesive strategies and messaging that align with Shaw Contract brand objectives. Act as the central point for cross-functional alignment, streamlining processes, and ensuring the hard surface categories priorities are understood and championed across all segments. This role will lead the end-to-end strategy for launching the hard surface category, crafting a clear path to market entry that emphasizes brand positioning, target audience engagement, and competitive differentiation. Establish goals, key milestones, and KPIs to ensure the launch is impactful and successful.

Please note this position is based out of Cartersville, GA. Must be in the North Georgia or Chattanooga TN area.

Responsibilities:

• Hard Surface product introductions including supporting materials, photoshoots, launch kits, deadline and resource management.

• Gather data on trends in all segments and how to better grow this emerging category for Shaw Contract

• Develop KPI’s to measure impact and success of marketing initiatives

• Interface with internal and external customers to drive segment marketing projects.

• Works with external agencies and marketing services.

• Work closely with Hard Surface Product Director to help market and grow this emerging category

• Manage workflow, schedule, and traffic of projects from concept to completion to ensure timelines and budgets are met.

• Produce activity and measurement reports for team.

• Assist in measurement, tracking and reporting on segment marketing budgets.

• Ability to lead a direct report

 Qualifications:

• 4-year marketing related degree or equivalent experience

• 5+ years relevant experience

• Strongly preferred 3 years hard surface product and/or marketing experience

• 1-3 years of supervisory experience preferred

• Must be willing to travel up to 20%

• Strong business acumen and ability to quickly understand complex company strategies 

• Marketing and/or product development experience in the flooring industry desired.

Competencies:

• Facilitate Change

• Build Trusting Relationships

• Deliver Compelling Communication

• Demonstrate Customer Orientation

• Drive Results

• Demonstrate Inclusive Leadership

Shaw benefits include:

• Medical, dental, and vision insurance

• Life insurance and disability coverage

• Tuition reimbursement

• Employee assistance program

• Health savings account

• Paid Time Off

• Parental Leave

• 401K and Retirement Plans

• Product discounts for employees

• Adoption assistance

• Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations)

Although our highly distributed workforce can be found around the globe, the Shaw Contract brand and this position requirement is based out of Cartersville, Georgia and works from our new highly sustainable, world-class Create Centre facility, which will be home to product development and marketing for our commercial division, demonstrating our commitment to hiring the best talent. We hire humble, collaborative and ambitious people and give them endless opportunities to grow and succeed.

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo  and more. 

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.