SF Marketing Cloud Business Analyst - GreenState Credit Union

GreenState Credit Union

SF Marketing Cloud Business Analyst

US-IA-North Liberty

Job ID: 2024-3923
Type: Exempt Full-Time
# of Openings: 1
Category: Marketing
GreenState Credit Union

Overview

POSITION SUMMARY:

The Salesforce Marketing Cloud Business Analyst is responsible for leading marketing efforts within marketing cloud. Works closely with the Marketing team and Salesforce Marketing Cloud Admin to implement automation strategies, execute communications, and audit campaigns. This position will be responsible for writing business requirements, managing the backlog, and system enhancements.

GREENSTATE CULTURE:

At GreenState, we exist to create lasting value for those we serve. We do this by putting immense value into our employees, members and communities. We empower our employees to create endless opportunities, which will then impact the lives of our members and enhance the vitality of our communities.

Salary range for this position is $103,793.30 - $138,917.48 with a progressive benefit package.

Responsibilities

1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
2. Demonstrates a positive member service (internal and external) focus at all times.
3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
4. Ensures confidentiality of member information.
5. Supports a diverse and inclusive work environment.
6. Acts as the business product owner for Salesforce Marketing Cloud and leads the prioritization and roadmap review process.
7. Executes product vision and strategy in alignment with GreenState's overall goals and objectives.
8. Collaborates with internal Salesforce staff on integration of Marketing Cloud with Financial Services Cloud.
9. Reviews, manages, and scopes new ideas and enhancements.
10. Prepares/Gathers business requirements and assigns sprint development for the Salesforce Marketing Cloud Administrator.
11. Collaborates with Salesforce Marketing Cloud Administrator to schedule and implement roadmap.
12. Strategizes and tests campaign logic and segmentation.
13. Analyzes metrics, reports on KPIs and identifies areas of opportunity.
14. Conducts UAT in partnership with Salesforce Marketing Cloud Administrator to identify and troubleshoot bugs before pushing projects live.
15. Stays current with Salesforce Marketing Cloud releases and best practices to maximize product value and achieve goals.
16. Builds and executes marketing communications.
17. Audits and refreshes marketing communications in collaboration with the Communications Director including logic, graphics and text.
18. Leads implementation of new Salesforce Marketing Cloud technologies.
19. Acts as liaison between the Marketing team, IT resources, and Salesforce Marketing Cloud account rep.
20. Functions as a resource to others to solve complex challenges and develop solutions.
21. Measures results and effectiveness of the Credit Union’s marketing efforts and reports to the Vice President/Marketing Director.

Qualifications

1. Bachelor’s degree in marketing or business with at least five years work experience.
2. Has a minimum of three years of work experience with Salesforce Marketing Cloud, preferably in a credit union or financial services organization and inclusive of Journey Builder, Email Studio, Automation Studio, and Data extensions.
3. A broad range of experience in financial services is preferable.
4. Experience with writing professional communications.
5. Experience with project management a plus.
6. Experience with agile methodologies a plus.
7. Product owner certification a plus.
8. Ability to coordinate and prioritize large, detailed project requirements and schedules. Will be required to oversee and direct several projects at once.
9. Attention to detail, and high scanning accuracy with special emphasis on proof reading and layout review.
10. Strong interpersonal skills required for internal and external Credit Union communications.
11. Proficiency in a variety of PC software programs, including the Microsoft Office application suite.
12. Ability, availability and willingness to work additional hours as demanded by the workload and the credit union’s rapidly changing competitive environment.
13. Support diverse and inclusive work environment.
14. Must be bondable.

Reporting Relationship
Reports to the Vice President/Marketing Director.

Supervisory Responsibilities
This position is not responsible for the supervision of others.

Equal Opportunity Employment Statement
GreenState Credit Union is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. #LI #ID

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