SEO Specialist - TaxSlayer

SEO Specialst

Who we are:

At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.

TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.

Are you a TaxSlayer?

Position Overview:

The SEO Specialist will be responsible for helping optimize and execute an on-site and off-site SEO strategy to grow organic presence and brand awareness for TaxSlayer.com and TaxSlayerPro.com. To be successful in this role, you should have previous experience in SEO or a related field and a passion for analytics, research, and performance measurement.

The primary responsibilities of this position include:

• Monitoring and reporting on organic performance
• Auditing and optimizing content
• Identifying areas of opportunity
• Partnering with the appropriate stakeholders to grow the SEO channel

The SEO Specialist will work alongside the SEO manager to drive the overall SEO roadmap by analyzing organic performance, evaluating content and recommending on-page optimizations, and contributing to growing off-site efforts such as backlinking.

This role will work across IT, development, design, business intelligence, product, marketing, and customer service to unify our efforts to reach new users and retain existing users using SEO best practices.

Responsibilities

• Analyze website performance and rely on data-driven insights to inform organic strategy
• Evaluate and improve current on-page design and content through the lens of SEO without compromising the user experience
• Coordinate with content designers to optimize and create new content for our websites
• Perform keyword research and provide technical briefs to content, visual, and UX designers as needed
• Assist the content design team in developing a roadmap of content opportunities identified through research and analysis
• Conduct competitive intelligence and communicate the findings to the necessary internal teams
• Stay ahead of SEO industry trends while also keeping an ear to the ground for tax industry-specific news and opportunities

Skills and Qualifications

• Familiarity with SEO research and analytics tools, such as Google Search Console, Semrush, Screaming Frog, and others
• Experience working in modern project management tools, such as Asana
• Strong quantitative research capabilities
• Proven ability to create high-quality, high-performing content
• Experience working in content management systems, such as WordPress
• Excellent time management skills specific to being able to produce detailed, complex work that can be easily communicated
• Proven ability to work independently while incorporating and addressing feedback from other team members
• Ability to transform complex data into valuable and actionable insights
• Strong organizational skills and ability to manage multiple projects simultaneously
• Self-motivated to learn new skills and pursue professional development opportunities
• 2-3 years of experience in a similar role

APPLY TODAY and be sure to opt in to text communication with our recruiting team!

What we offer:

At TaxSlayer we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive, and flexible benefits program.

• We offer flexible remote and/or hybrid work options when possible, depending on the role.
• Exempt Salaried employees receive a generous PTO bank, in addition to Paid Holidays.
• Insurance: Medical, Dental, and Vision insurance offerings from Aetna and Guardian. Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family.
• 401K with 150% match on up to 3% contribution
• Performance-based bonus and salary review process
• Other offerings: Wellness Program, Life Insurance for employee, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Education Assistance, company-paid parking, on-site fitness facility, company store, and unlimited free coffee.

Please note: As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise.

Equal Opportunity Employer

TaxSlayer is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.