SEO Analyst - Simpleview

ABOUT SIMPLEVIEW:

Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services. We believe our customers -- towns, cities, states and nations across the globe -- have a role to play in creating great experiences for visitors, for the people who call them home and for businesses and workers who rely on travel to sustain their local economies.

We are looking to add to our professional, dedicated and hard working team an independent, talented, top-notch SEO Analyst with a great work ethic who thrives in organizations that constantly adapt and evolve.

Preference will be given to candidates in the Tucson and surrounding areas.

JOB SUMMARY:

The SEO Analyst is a customer-facing role that focuses on providing expertise and strategic consulting to Simpleview’s search engine optimization (SEO) clients. They focus on growing traffic and conversions through SEO and conversion rate optimization (CRO), but may also occasionally provide guidance in paid media and other digital marketing campaigns.

SEO Analysts support their clients by understanding their digital marketing objectives, conducting research and analysis, monitoring performance and providing recommendations to improve website traffic and meet client goals. The SEO Analyst accurately understands the client’s goals and objectives and effectively communicates that information to others within the organization.

JOB RESPONSIBILITIES:

Account Management and Customer Service

• Manages SEO and CRO services for all assigned accounts, to include meeting all service level agreements.
• Conducts phone and face-to-face consultation, reporting, and training with clients. Delivers presentations.
• Educates clients about SEO and CRO, including best practices. Provides recommendations for better results.
• Manages client communications and scope changes during project execution. Provides professional feedback and guidance when unreasonable demands are made. 
• Reviews and responds to clients without delay and with complete answers. 
• Assists customers with technical implementations.
• Creates and maintains positive client relationships and high level of client satisfaction.
• Identifies and communicates upsell and cross-sell opportunities.

SEO Research and Analysis

• Conducts thorough on-page optimization and site health checks.
• Analyzes data trends and organic performance, develops strategic SEO plans and conducts SEO activities to attain high visibility on search engines.
• Implements creative ways to improve organic results and works closely in a consultative role with the clients and SEO team.
• Explains SEO performance issues to clients in ways that are clear, understandable and valuable.

Report Creation and Presentation

• Utilizes Google Analytics, Search Console, SEMRush, and other platforms to review SEO performance and provide descriptive, predictive and prescriptive analyses.
• Provides complete and correct monthly and quarterly reports by the 10th business day of the following month. Ensures delivery of all reports at least 48 hours prior to client call. 
• Conveys analysis and recommendations in the report that are useful and unique to the client. 

Ticket Completion

• Properly executes and produces all contracted items within an SEO project’s stated scope of work.
• Thoroughly reads, understands and completes assigned tickets quickly without compromising quality.
• Creates and submits detailed tickets to SEO Specialists, developers or other departments for support when necessary.
• Reviews tickets when complete and checks for accuracy before closing the ticket. 
• Self-manages ticket queue and assigns tickets as necessary for issues that arise, including new page optimizations.
• Develops and executes annual SEO Account Plan items on time and paces accounts appropriately. 

Conversion Rate Optimization

• Ideates and executes data-driven A/B tests for client websites
• Utilizes Growthbook and Google Analytics for reporting
• Works with client to implement winning strategies across client’s website

Technical SEO

• Applies common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush and Growthbook to assess SEO performance.

Professional Knowledge

• Displays up-to-date knowledge of SEO and digital marketing techniques, trends and developments.

REQUIREMENTS FOR A SUCCESSFUL CANDIDATE:

This position requires a talented digital marketer who exhibits the following attributes:

• Demonstrates a strong background with Google Analytics and other digital SEO tools like Google Search Console, SEMRush, Mouseflow, Screaming Frog and MOZ, among others.
• Develops and executes search engine optimization initiatives to drive incremental search traffic.
• Exercises critical thinking to conduct thorough analysis that results in actionable insights.
• Is passionate about SEO and remains knowledgeable about trends and best practices.
• Communicates clearly, effectively and persuasively in both written and verbal forms.
• Exercises good judgment to take smart action and solve problems, does not require constant oversight, does more than the bare minimum and performs under pressure.
• Maintains high standards and provides work that is professionally composed and free of error.

A degree is not a requirement. The ideal candidate has a minimum of a year of industry-agnostic experience conducting search engine optimization in a client-facing role. Although actual travel is relatively minimal, the ideal candidate must be willing and able to travel domestically or internationally.

HOW YOU’LL BE ASSESSED AT WORK:

• Work Focus: working a minimum of 80% billable time to a client.
• Attendance: arriving or logging in to work on time and participating in meetings.
• Efficiency: meeting strict deadlines, project parameters and remaining within budget.
• Quality: consistently delivering work that exceeds client expectations and is error free.
• Attitude: maintaining a positive and professional disposition that motivates others.
• Growth: demonstrating an increase in: depth and breadth of knowledge, application of skill, the ability to deal with greater complexity and autonomy.
• Customer Service and Client Retention: providing support that fulfills customer needs, meets contractual requirements and which receives positive feedback and retains their business.
• Adherence to Simpleview’s Mission and Core Values.

WHAT’S IN IT FOR YOU:

• Fulfilling work at a company that makes an impact in hundreds of communities across the globe.
• The ability to set a career trajectory and move along a growth path.
• Great co-workers, including geeks, parents, artists, gamers, veterans and average joes and janes.
• A friendly, diverse and casual environment.
• 100% paid medical benefits for employees and short-term disability paid by the company plus options for vision, dental, pet, long-term disability, and life.
• Relaxed dress code.
• 401K and options for matching contributions.

CAREER PROGRESSION

If successful, the SEO Analyst can continue to grow along the SEO Analyst career track, becoming next a Senior SEO Analyst and then Lead SEO Analyst. The SEO Analyst could also apply for open opportunities in other career tracks like digital media analyst, production education specialist or customer success manager, among many others, that would expand breadth of skill and knowledge.

Qualified candidates, please apply at: https://www.simpleviewinc.com/our-world/staff/join-our-team/

Or submit your resume at careers@simpleviewinc.com

Most positions are based at our Tucson, AZ, or Liverpool, UK headquarters offices. However, based on the job role, we will also review remote candidates. At this time, Simpleview can currently only employ remote staff who reside in the following U.S. states, Canadian Province, and United Kingdom: Arizona, British Columbia, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Mexico, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Qualified candidates, please apply by going online at: https://www.simpleviewinc.com/our-world/staff/join-our-team/.

Please submit your resumes using the APPLY NOW function below.

Simpleview provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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