Senior Social Media Specialist - ETS

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

As a Sr. Social Media Specialist at ETS, you will be responsible for crafting, managing, and optimizing social media content for our executive leaders, with focused efforts managing social media content for ETSs CEO. You will play a key role in elevating ETSs executive leader presence across social media platforms by creating engaging, timely, and relevant content.

This position requires a combination of excellent writing skills, creative content creation, and a deep understanding of social media analytics and strategy. The role will report to the Executive Director of Corporate Communications and will work closely with communication, design, and marketing teams to ensure ETSs Executive Leaders have a cohesive and impactful social media presence.

RESPONSIBILITIES

Content Creation & Management:

• Draft social media posts for executive leaders, including the CEO, across platforms such as LinkedIn, X, and Threads.
• Create polished assets and videos tailored for various social media channels.
• Ensure that all content aligns with the ETS brand, leader voice and authentic key messaging.

Research & Trend Analysis:

• News scan on industry hot topics and trending news, data, and social media trends to inform content creation.
• Perform social listening to stay updated on timely news and topics relevant to ETS and its leaders.

Strategy & Collaboration:

• Execute on approved social media strategies that focus on audience growth, engagement, and community building.
• Collaborate with communication teams to create additional content and assets that can be repurposed for social media use.

Performance Monitoring & Analysis:

• Monitor and analyze social media performance metrics to uncover insights and learnings for content strategy improvement.
• Generate reports and presentations on social media performance that will include actionable recommendations for continual learning.

Community Engagement:

• Engage with followers and respond to queries in a timely and professional manner.
• Foster a positive and engaging online community for managed social communities.

Adhere to ethical standards and comply with the laws and regulations applicable to your job function.

SKILLS

• Solid experience in social content creation and editing.
• Good understanding of social media analytics and the ability to derive insights from data.
• Excellent communication skills and the ability to multitask in a fast-paced environment.
• Video production experience, including familiarity with in-app creator tools and video editing software like Adobe Premiere.
• Ability to work collaboratively with different teams to ideate and develop social-first campaigns.

You'll Sweep Us Off Our Feet If:

• You are a strategic thinker with a proven ability to tell engaging stories through social media.
• You demonstrate strong ownership, proactive problem-solving, and attention to detail.

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Keyword: crafting, managing, and optimizing social media content
Required Experience:

EDUCATION

• Bachelors Degree or equivalent combination of education and experience.

EXPERIENCE

• 3+ years of experience in social media management, writing, and editing within an agency or corporate setting.
• Proven experience in creating and managing content across various social media platforms.
• Strong writing skills and a keen eye for detail in content creation and editing.

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.

From: ETS