Senior Site Merchandiser - Amazon

Description Amazon North America Stores is seeking a Sr. Senior Site Merchandiser to lead the strategy, development, and execution of engaging on-site marketing campaigns. Campaigns will support the customer discovery of new and relevant products within Amazon's extensive selection of Fashion, Home, Beauty, Fitness, Electronics and more. The Senior Site Merchandiser will be responsible for creating best-in-class marketing campaigns, helping to drive sales, engagement, and customer growth. They will own executing and optimizing marketing across on-site (amazon.com) channels and will leverage performance data and testing to develop recommendations and best practices. The ideal candidate is a strong project manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and technology organizations. In this role, you will need to think strategically and creatively to build marketing strategies for key initiatives and programs. You will be responsible for leading the marketing vision for your channel, including influencing key product features, defining the experience, refining messaging, and working cross-functionally to build and execute marketing campaigns. A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. Core responsibilities of the Senior Site Merchandiser will be to: · Own and develop strategic Browse wireframes inclusive of comprehensive testing roadmap, content strategies, and integrating new features and functionality to increase engagements. · Work closely with Product Management and Technology to support and communicate feature launches. · Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization. · Contribute to roadmap decisions and prioritization. · Own weekly, monthly and quarterly reporting on the state of initiatives and goals assigned. · Manage and report out on projects, status, and work with teams to remove any project blockers. · Develop metrics, goals and KPIs to measure and track business results. · Own reporting of key content and marketing metrics to the leadership team and broader organization. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches Preferred Qualifications - Experience with customer segmentation, profiling, and targeting - 4+ years of professional non-internship marketing experience Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.