Senior SEO Strategist - New Standard Digital

New Standard Digital is a digital marketing agency and consultancy driven by the desire to redefine what it means to be a Digital Marketing Agency. We aim to set a new standard in everything we do including the results we produce, the extra value we add from going above and beyond, the way we communicate with clients, and how we operate internally.

Whether it’s working with some of the largest brands in the world to transition from a ‘traditional first’ to ‘digital first’ marketing approach, developing global SEO strategies for brands operating in over 40 countries, or acting as the CMO for a venture-funded startup, we’ve developed a strong track record and are now focused on growing the business.

Role Overview

We are seeking an experienced Senior SEO Strategist who is exceptionally skilled in data manipulation using Excel / Google Sheets, highly organized, and passionate about diving deep into data details. This role is crucial in developing data-driven SEO strategies and requires someone who thrives in spreadsheets and loves transforming data into actionable insights.

Benefits Of Working At New Standard Digital

• Work directly with and learn from the CEO/Founder
• Collaborate with Fortune 500 Brands and senior leadership
• Opportunity to build a team and become a future leader within the organization
• Own client relationships as early as your second month
• Learn marketing channels beyond SEO
• Receive direct, clear, and frequent feedback
• Medical, Dental, and Vision Insurance
• Additional employee benefits and perks

Key Responsibilities

• Data Analysis & Manipulation: Utilize advanced Excel skills to analyze large datasets, including VLOOKUP, INDEX/MATCH, pivot tables, macros, and complex formulas. Merge and manipulate data from various sources to identify trends, patterns, and opportunities.
• SEO Strategy Development: Own and manage Keyword Research, Competitor Research, Technical SEO Audits, On Page Audits and Optimizations, Content Calendar Development, and Backlink Acquisition
• Content Optimization: Identify opportunities for content refreshes and new content creation based on data analysis. Collaborate with editors and writers to produce optimized content aligned with SEO best practices.
• Technical SEO Audits: Conduct in-depth technical SEO audits to identify and resolve site issues. Provide recommendations for on-page optimization, site architecture improvements, and backlink acquisition strategies.
• Client Relationship Management: Own and manage client communications, including status updates, reporting, and support requests. Present data-driven insights and recommendations to clients with varying levels of SEO knowledge.
• Process Improvement: Develop and refine internal processes for data analysis and SEO strategy implementation. Stay updated with the latest SEO and data analysis tools and methodologies.

Job Requirements

• 4+ years of hands-on SEO experience with a strong emphasis on data analysis and data-driven decision-making.
• 2+ years of SEO Account Management experience, including delivering data-centric insights to clients.
• Advanced Excel/Google Sheets Skills: Proficiency in advanced functions such as VLOOKUP, INDEX/MATCH, pivot tables, macros, and complex formulas is mandatory. Ability to manipulate and analyze large datasets to identify trends, patterns, and opportunities.
• Deep Knowledge of SEO Practices: Expertise in Keyword Research, On-Page Optimization, Content Marketing, Backlink Acquisition, and Technical SEO, with the ability to leverage data to inform and optimize strategies.
• Experience with SEO and Analytics Tools: Proficient in using tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, and Google Tag Manager for data extraction, analysis, and reporting.
• Strong Analytical Mindset: Ability to transform complex data into actionable insights. Experience in merging and manipulating data from various sources.
• Excellent Communication Skills: Ability to communicate data-driven findings clearly to both technical and non-technical audiences, translating complex data into actionable strategies.
• Highly Organized and Process-Oriented: Meticulous attention to detail, especially when handling and analyzing large datasets to ensure data accuracy and integrity.
• Ability to Work Cross-Functionally: Collaborate effectively with internal teams and client stakeholders across content, product, and development, using data insights to drive collaborative decisions.
• Strong Understanding of Digital Marketing: Familiarity with life-stage marketing and consumer decision journeys, with the ability to analyze data to understand customer behavior and market trends.
• Bachelor’s Degree

Location

New York, NY

Note: This role is in person.