Senior SEO Analyst - Workshop Digital

About Workshop Digital

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward.

We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.

Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.

About the role

The Senior SEO Analyst (SMBS) continues to develop their skills with some support from the SMBS Director (or SMBS SEO Team Lead) as they take on small & medium-sized clients.  They continue to:

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth

In addition, a Senior SEO Analyst (SMBS) may be asked to train new hires on basic concepts.

What you'll do

• Client communication and relationships
• • Develop strong relationships with clients and identify senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences with support for some clients
  • Create and present insightful, meaningful, accurate reports and analysis with minimal support 
  • Execute the Workshop Digital client flag process and proactively identify resolutions
  • Go the extra mile for assigned clients within the scope of the SOW
• Internal communication and relationships
• • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Immediately inform SMBS SEO Team Lead (or SMBS Director) of any concerns or issues from clients when appropriate
  • Inform SMBS SEO Team Lead (or SMBS Director) of any updates, concerns, or potential points of interest from within the digital marketing community
  • May participate in the interview process
  • Support special projects
• Business development
• • Identify new opportunities for clients to meet their business goals
  • Identify opportunities for potential case studies and coordinate with marketing for case study development with some management support 
  • Manage beta tests of new services for client set
  • Elevate client requests for SOW changes with some support
• Training
• • Provide feedback on training content
  • Develop basic training content with QA
  • Occasionally conduct basic team trainings to help develop team expertise
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
  • Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Channel management
• • Optimize client websites through a blend of technical and content updates with minimal support
  • Perform keyword research, analyze and report on competitor and keyword data to clients with minimal support
  • Claim, update, optimize, and manage local listings for clients with minimal support
  • Write, optimize, and syndicate content on behalf of clients with minimal support
  • Generate and plan content ideas for clients including blog ideas, articles, or any other content with minimal support
  • Conduct comprehensive technical, content, and local audits with minimal support
  • Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
  • Meet and exceed client expectations and set KPIs with minimal support
  • Setup and review Google Analytics (and any other third-party tracking software) with minimal support
  • Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support
  • Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
  • Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

• Required 1+ years of experience executing hands-on SEO work for low-medium complexity clients
• Meets expectations of an SEO Analyst (SMBS) and has demonstrated the ability to work with minimal support
• Demonstrated ability with medium-complexity clients with respect to:
• • Building strong relationships
  • Prioritizing workload with some support
  • Creating insightful, actionable, and accurate insights for client strategies and reports with some support
  • Presenting data and insights in a way that is logical, clear, and actionable with some support
  • Creating effective meeting agendas and leading client meetings with some support
  • Delivering basic training
  • Logging assigned client hours worked
  • Meeting deadlines
• Proven track record of managing a full client workload consisting of low-complexity clients and some medium-complexity clients
• Courteous written, verbal, and visual communication skills
• Strong analytical capabilities, but may need support for advanced analysis and insights 
• Occasionally provides basic training to other team members
• Proactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• May identify and/or support implementation of initiatives that push the team forward
• Understands and supports leadership vision/decisions
• Intermediate level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

4DWW Benefits

• Workshop Digital is anInc. Best Workplaces 2023andVirginia Best Places 2024 award winning company where we offer:
• Competitive salaries
• Hybrid for Richmonders (Mondays in the office)
• 3 months fully paid Parental Leave
• 8 hours ofpaid volunteer time per quarter
• Profit sharing 
• 401k with 3% non-elective contributions
• A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
• Life insurance, short-term and long-term disability 
• 2x a year company-wide meetup in Richmond, VA

We are continuing our 12-month Four-Day Work Week (4DWW) Trial (January 1 through December 31, 2025). While our goal is to continue with the 4DWW, Workshop Digital is monitoring key performance indicators every month to assess how we are tracking. We will make a final decision closer to the trial’s end. 

In addition to the 46 shortened weeks from the 4 Day Work Week trial, Workshop Digital provides:

• 12 days of personal paid time off
• 5 sick days
• 12 holidays

Salary

• Expected base salary range is $60,000 - $67,000 annually, based on experience 

Equal Opportunity and Inclusion Statement

• As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.  All individuals authorized to work for any employer in the U.S. should apply.

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