Sales Manager - Valley Forge Casino Resort

SUMMARY DESCRIPTION:

Responsible for achieving group sales revenue goals through solicitation, maintaining existing accounts, and negotiating contracts with meeting and event planners. Ability to represent the property virtually through power point presentations and at industry-related tradeshows. The team member in this position will serve as a leader, managing group business from the inquiry phase through the implementation of the sales agreement. The Senior Sales Manager will develop and implement effective sales strategies to meet or exceed revenue targets within the Hotel and Casino.

ESSENTIAL JOB FUNCTIONS/DUTIES:  

SUMMARY DESCRIPTION: Responsible for achieving group sales revenue goals through solicitation, maintaining existing accounts, and negotiating contracts with meeting and event planners. Ability to represent the property virtually through power point presentations and at industry-related tradeshows. The team member in this position will serve as a leader, managing group business from the inquiry phase through the implementation of the sales agreement. The Senior Sales Manager will develop and implement effective sales strategies to meet or exceed revenue targets within the Hotel and Casino.

• Maintains existing relationships and builds new customer contacts
• Solicit group business through strategic planning and at industry shows
• Full working knowledge of Salesforce including familiarity with blocking guestrooms and meeting space.
• Lead the administrative staff serving the high-performing sales team and lead training for onboarding sales managers, providing guidance, coaching, and support to achieve individual and sales team objectives
• Stay updated on industry trends, market conditions, and competitor activity to identify new opportunities and potential challenges.
• Prepares, plans and conducts property site visits
• Identify need period business and opportunities for share shifting
• Generate ideas and initiatives that further develop existing accounts while identifying new business opportunities to drive additional revenue
• Find qualified leads utilizing all types of resources including tech portals and third party agencies
• Develop strategies for winning bids on potential group business opportunities
• Engage in a sales-focused atmosphere that promotes sales growth
• Maintain knowledge of competitor’s sales and convention programs in order to generate future leads and be able to sell against the competitive set’s strengths and weakness
• Prepare pre and post-convention meetings, obtain feedback of critical needs to ensure customer satisfaction
• Effectively communicate with internal and external stakeholders
• Other duties as assigned

Managing Profitability:

MANAGING PROFITABILITY:

• Create and maintain a continuous funnel of business related to the individual market deployment
• Ensure synchronicity through planning for operational efficiencies and profitability
• Follow standard operating procedures to ensure profitability targets are met
• Train and provide guidance to direct reports including Group Rooms Coordinator and Catering Sales Specialist.

Ensuring Exceptional Customer Service:

ENSURING EXCEPTIONAL CUSTOMER SERVICE:

• Create an atmosphere that meets or exceeds guest expectations
• Set a positive example for both team members and guests
• Interact with guests to obtain feedback on quality and service standards
• Respond to and handles situations requiring service recovery
• Strive to improve service performance

JOB SPECIFICATION:

JOB SPECIFICATION:

• Bachelor's degree preferred
• Three (3) years of experience in a similar position preferred.
• Must be at least 21 years of age.
• Must be proficient in the use of Microsoft Office applications Teams, Outlook, Word and Excel; Salesforce, CVENT, Sertifi and others.
• Proven history of sales and service that clearly showcases an understanding of guest service
• Broad understanding of managing all aspects of meetings and catered events
• Must have strong working knowledge of hotel operations and sales functions
• Must have exceptional communication, interpersonal, customer service, and negotiating skills.
• Proven track record of success in comparable sales roles
• Excellent leadership and team management skills
• Must be able to obtain/maintain any necessary licenses and/or certifications