Senior Regional Marketing Manager - Avenue5 Residential, LLC

Avenue5 is growing, and we are in search of a regional marketing manager to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: 

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary of Responsibilities:

The senior regional marketing manager serves as the Avenue5 business partner responsible for property marketing and serves as the Avenue5 business partner responsible for property marketing performance in regions and/or portfolios of multi-family properties. This position provides innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. Through leveraging their extensive subject matter expertise in digital and mobile marketing techniques and their understanding of the market landscape with role will support, guide, and provide feedback to the property marketing associates this position directly oversees as well as the operational leaders regarding the development of a property’s brand identity and the execution of the integrated marketing programs at a portfolio-level. In addition, this position reviews and analyzes the performance metrics, reports ROI on marketing campaigns, and suggests creative solutions for programs not meeting expectations.

Primary Responsibilities and Objectives:

·       Collaborate with operational leaders and the property marketing team to design a customized, effective strategy for growth at all properties in the regions and/or assigned portfolios

·       Mentor, train, and grow the marketing operations associates in the designated portfolios

·       Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio

·       Applies considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio.)

·       Mentors on-site property marketing team in the development of collateral for websites, ILS’, Craigslist, Social media and print to serve clients

·       Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance

·       Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients

·       Understand the market landscape including technology trends, competitor strengths, and weaknesses as they relate to property management

·       Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space

·       Present the marketing strategy and results at the property's quarterly and annual business review meetings

·       Mentors, coaches, and provides performance feedback for property marketing associates including regional marketing managers and field marketing specialists within the designated portfolio

·       Collaborate with operations leaders to continue to scale strategies across portfolios to maximize value for our properties and create consistency across common marketing materials for clients and operators

·       Works with property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services

·       Perform other duties as assigned

Education and Experience:

·       Bachelor’s degree is required. Master’s degree is preferred

·       Seven plus years of experience in direct real estate multi-family marketing within the property management industry is required

·       Five to seven years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry is preferred

·       Five to seven years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required

·       Five to seven years of experience in websites, ILS’, Craigslist, SEO, SEM, and digital data aggregators is required

·       Five to seven years of experience in Yardi Voyager Marketing Module, RealPage, or other equivalent systems is required

·       Five to seven years of digital, creative, and branding agency experience is required

·       Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred

·       Participation in industry groups is preferred

Skills and Requirements:

·       Ability to work independently and prioritize effectively in a fast-paced environment

·       Advanced level knowledge of MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)

·       Excellent written and verbal communication skills

·       Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense

·       Exceptional project management skills are required (PMP certification is a plus)

·       Strong understanding of property management industry trends, issues, and emerging technology

·       Outstanding presentation skills can command an audience of all internal and external stakeholder

·       Demonstrated experience in managing, expanding, and developing relationships with clients

·       Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well in a team setting

·       Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development

·       Positive demeanor, voracious appetite to learn new things, and excellent professional judgment

·       Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned

Scheduling:

·       Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidays

·       Ability to travel (35%)

Environment:

·       Exposure to an environment typically found in an office building

Physical Requirements:

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:

·       Ability to lift, push, and pull up to 25 pounds

·       Ability to remain stationary, move around, reach, and position oneself as needed for extended periods of time

·       Must be able to observe and detect signs of emergency through visual and/or auditory cues

·       Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly

·       Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound

·       Visual requirements including color, depth perception, and field vision

·       Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct

·       Ability to tolerate stressful situations

·       Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity:

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.