Website and Digital Content Manager - Cleary Gottlieb Steen & Hamilton LLP

Overview

The website and digital content manager works within the Marketing and Content Strategy team overseeing the firm’s website, mobile site(s) and associated microsites, including technological performance, external vendor management and content architecture. As digital strategy is a central component of the firm’s brand and marketing function, the role serves as a key liaison across the Business Development, Marketing & Communications department and firm personnel globally.

Responsibilities

• Responsible for end-to-end management of firm’s website, including the site’s CMS, ensuring optimum technical performance and establishing best practices and content protocols.
• Serve in leadership capacity on site redesign project team.
• Oversee content architecture and site layout prioritizing user journey and user experience strategies. Optimize all sites for SEO.
• Create and publish website content ensuring alignment across all relevant firm communication channels, including website, intranet, social media and blogs, among others; coordinate with all appropriate teams and departments.
• Analyze and report on site analytics to demonstrate site value and inform content marketing strategies.
• Source new vendors and maintain and manage existing relationships relevant to the site and hosting environment, including:
  • Project prioritization and budget management, including alignment to firm contract and purchasing guidelines.
  • Development and communication of workflow, timelines and process for ongoing projects and development work.
  • Timely identification and escalation of issues; troubleshooting and managing to resolution.
  • Translation of non-technical needs into technical requirements.
  • Management of projects across all firm departments, including development of front-end, back-end and integration functionalities.
• Coordinate, troubleshoot and maintain site integrations, including data from HR and other operational firm systems.
• Identify opportunities to improve site efficiency and effectiveness; implement approved solutions.
• Project manage website, special projects and other digital initiatives, collaborating with departmental leadership and global IT stakeholders.
• Maintain proficiency in industry best practices, emerging design patterns and evolving user behavior. Research and report on competitor/peer activity.

Qualifications

Education/Experience:

• Minimum of seven years of experience in web production, digital marketing or related roles focusing on optimization and user journey; experience in legal or professional services marketing a plus.
• Bachelor’s degree in computer science, web development, information technology or related field preferred; will consider related disciplines of marketing, communications or journalism.

Skills:

• Experience and understanding of website visitor behavior (UX) principles, SEO, Google analytics or other equivalent tools.
• Knowledge of and experience with website content architecture and current content management systems; training and experience in web design coding languages (HTML, CSS, JavaScript) preferred.
• Excellent writing and editing skills, including attention to detail and commitment to publishing error-free content.
• Experience with content marketing strategies and best practices.
• Ability to work both tactically and strategically and desire to take ownership of projects from development to execution.
• Demonstrated analytical and complex problem-solving capabilities; ability to interpret research data and metrics, identify user pain points and propose solutions.
• Effective project management skills and experience leading multidepartment groups toward a shared outcome; ability to present technical concepts to non-technical stakeholders.
• Ability to work independently and collaboratively, organize/prioritize work, handle sensitive matters and meet deadlines, including working well under pressure with shifting (and sometimes conflicting) demands.
• Flexibility to adjust hours to meet global operating needs.

*The estimated base salary range for this position is $150,000 to $170,000 at the time of posting. The actual salary offered will depend on a variety of job-related factors, including skills, education, training, credentials, experience, scope and complexity of role responsibilities, geographic location, and performance. This role is exempt meaning it is not overtime pay eligible.

*This role has the ability to work remotely a maximum of two days per week, in lieu of working onsite. The Firm may designate the specific days you are required to work on-site.

*At Cleary Gottlieb, all members of our community deserve respect as individuals and appreciation for the contributions they make to our community.  We champion diversity, equity, and inclusion, and creating equal opportunities to develop and succeed.