Senior Product Marketing Manager - UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

We are looking for a Sr. Product Marketing Manager, Test Suite, to develop the marketing strategy, influence the product strategy and inspire the go-to-market plans that resonate with customers interested in our Testing and AI products.

The successful candidate is a self-starter, passionate about content creation, and has proven experience in increasing awareness, adoption, and engagement of Testing and/or Quality Assurance products or services among B2B audiences at scale. You will work in a cross-functional manner, collaborating with multiple teams to define strategies and content (internal and external) across all stages of product development, and through different marketing channels. You will be data-driven, own content testing and measurement, optimize for what drives successful product launches and customer deal closing, and report the impact of your product marketing plans.

To be successful in this role, you will need to establish clear processes, have strong creative and writing abilities, drive appropriate prioritization, be effective in communicating internally (to colleagues and stakeholders) and externally (to customers), and define, document, and implement best practices in product marketing content creation and management.

• Storytelling: Craft UiPath's positioning and messaging that differentiates our Testing and Quality Assurance offerings. 
• Content: Produce thought leadership and product-related materials in the form of blog articles, white papers, eBooks, videos, web pages and other marketing collateral.
• Evangelize: Attend relevant events and meet-ups representing UiPath as the face of emerging and advanced technologies.
• Go-to-Market: Lead and develop go-to-market plans for UiPath Test Suite.
• Segmentation: Conduct and leverage market research, competitive analysis and assess the market landscape to identify ideal B2B customer segments, and design forward-thinking approaches for each segment.
• Sales Enablement: Function as a bridge between Product and Sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials including sales plays, battle cards, demo training videos, and playbooks.
• Innovate: Collaborate with the Product team to help drive near and long-term product roadmap.
• Collaborate: Develop relationships with customers to determine key use cases and document customer success stories.
• Influence: Team with product and analyst relations to maximize ratings in industry analyst reports.

• Bachelor’s degree in marketing, business, or other related field or equivalent experience.
• 5+ years B2B marketing communications experience; ideally in the application testing, quality assurance and/or DevOps spaces.
• Native English speaker.
• Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.
• Ability to create compelling sales collateral and provide constructive feedback to improve content across the team.
• Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management / engineering.
• Ability to effectively communicate with stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.

Preferred Qualifications

• Experience in RPA, artificial intelligence is a plus.
• Strong editorial background and proofreading skills, as well as experience adhering to technical style guides.
• Proven ability to identify, analyze, and solve ambiguous problems independently with extreme attention to detail.
• Experience with Salesforce and content management tools.
• Experience in product-oriented initiatives, including beta programs, advisory boards, hackathons, etc.
• Experience with in-product marketing campaigns with tools like Pendo.
• Experience planning and supporting virtual and/or live events, tradeshows.

Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

#LI-BS1 #LI-remote

Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.