Senior Product Marketing Manager, Selling Partner Communities - Amazon

Description Our worldwide vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration, dedicated to helping Selling Partners (SP) develop their full potential and success in the Amazon store. We accomplish this vision with the following three objectives: 1) Build magical experiences to provide SPs opportunities to connect directly with Amazon and each other, thus creating a valuable and inclusive community, 2) Create and govern SP communications and content to inspire, educate, and engage in multi-directional channels between SPs and Amazon at scale; and 3) Measure SP Perceptions, develop SP Insights, and advocate on their behalf. We are seeking a talented Sr. Product Marketing Manager who has a proven track record of Product Marketing campaigns globally. In this role, you will primarily be responsible for driving traffic and engagement to Amazon Seller Forums, in regions outside of NA. You will be responsible for driving new & proven marketing campaigns across 15+ regions to drive awareness and adoption of Seller Forums amongst selling partners across the globe. You will also responsible developing a deep understanding of a seller journey and products, by working with stakeholders across marketing, product and technology. You will also need to display thought leadership to design and run experiments, to build the scope/strategy to enable marketing automation. A successful candidate will be expected to think and act both strategically and tactically, from the creation of plans, to the drive execution. The ideal candidate thrives in an ambiguous environment where they have end-to-end ownership in a white space, is an excellent communicator and has strong business judgment. Key job responsibilities - Define the strategy and manage the full lifecycle of complex marketing initiatives based on seller insights and tying back to business priorities and goals. - Identifying the right prioritization among the regions and building a tiered marketing strategy to focus on the right areas while providing marketing services globally. - Analyze and define key objectives, messages and channels, to drive awareness, engagement, and adoption of Seller Forums. - Build, test, and optimize seller campaigns, making continuous improvements based on performance, and identify ways to automate successful campaigns - Create high-quality, engaging communications and copy for customers across a variety of channels, including search, emails, social, display and others - Partner with product and technology teams to identify new opportunities: Scope and deliver recommendations on future state to deliver targeted placements of products and campaigns throughout the seller journey. - Set, track and report on performance metrics - Working with SPC BI and analytics to establish the right reporting dashboards and to define and measure progress, while contributing to period reporting (XBRs) About the team Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian. We are open to hiring candidates to work out of one of the following locations: Arlington, VA, USA | San Diego, CA, USA | Seattle, WA, USA | Tempe, AZ, USA Basic Qualifications - Bachelor's degree - 5+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience creating and managing complex, cross-team project plans - Experience using data and metrics to measure impact and determine improvements Preferred Qualifications - MBA - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.