Senior Product Marketing Manager, Relay Product and Tech - Amazon

Description Amazon is seeking an experienced and motivated product marketing to join the Relay Product and Tech (RPT) team. RPT offers a suite of technology products that enable Middle Mile Surface Transportation operations worldwide. Our customers are carriers, their drivers, and Amazon Transportation Services (ATS) associates. As a Senior Product Marketing Manager, you will be responsible for strategizing and leading the execution of go-to-market campaigns, partnering with product leadership to hone messaging and other marketing teams to disseminate campaign messaging to the target audience. This key role will be highly visible at senior levels across Relay Product and Tech. Key job responsibilities - Development and execution of a go-to-market campaigns, including scalable multi-prong carrier and driver communication strategy - Leading engagement marketing strategies, including collaboration with relevant Amazon business groups to maximize reach and targeting - Collaboration with product and technical teams to collect voice of customer feedback to optimize customer experience with future iterations of features, products and programs About the team Relay Product & Tech offers a suite of technology products that enable Middle Mile Surface Transportation operations worldwide. Our customers are carriers, their drivers, and Amazon Transportation Services (ATS) associates. Our work has tangible impact on customers every day, with the technology we help market ensuring items ordered arrive on the promised day. We are open to hiring candidates to work out of one of the following locations: Bellevue, WA, USA Basic Qualifications - 7+ years of professional non-internship marketing experience - Experience leading go-to-market for consumer software or hardware product launches - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to drive improvements Preferred Qualifications - Experience with customer segmentation, profiling, and targeting - Experience collecting and analyzing customer feedback to uncover themes and areas for improvement Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.