Senior Product Marketing Manager, Public Sector - Own Company
Arlington, VA
About the Job
Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world's largest SaaS ecosystems such as Salesforce, ServiceNow and Microsoft Dynamics, Own enables customers around the world to truly own the data that powers their business.
It's their platform. It's your data. Own it.
The Job
We're on the journey of a lifetime with incredible traction across geographies, verticals, and segments. We're building a product marketing dream team to power our growth, and this critical role sits within a newly created function in an established product marketing organization - portfolio product marketing - that is focused on the Own product portfolio as a whole. The focus of the role will be all about shaping the GTM strategy for the company's first industry with a dedicated GTM focus, public sector. We are searching for a creative, hands-on product, industry or solutions marketing manager ready to make an immediate impact on Own's rapidly growing business, in a fun and fast-paced environment.
About You
You are a master at developing high-impact messaging. You're excited about helping sales engage with senior decision-makers in state, local and federal agencies, by tying Own's capabilities to the needs and priorities of technology leaders. Your passion, functional expertise, and genuine curiosity inspires everyone around you. You excel at bringing cross-functional stakeholders together to set and execute GTM strategy that ensures the continued growth of our in-market products.
Your Day-to-Day Role
- Develop positioning and messaging that articulates the value of the full portfolio of Own products, tailored to the public sector.
- Identify urgent priorities for decision-making personas within agencies, and tailor messaging to position Own as a solution to those timely challenges.
- Work closely with go-to-market teams to understand how well messaging is resonating, and iterate and refine to maximize its impact.
- Create engaging sales tools. Establish ongoing two-way dialogue with sales teams on agency priorities, and enable them to effectively deliver compelling messaging in prospect engagements.
- Work with campaign managers to help build effective campaigns, and enable them with compelling content.
- Build focused industry go-to-market plays that deepen our reach with targeted personas and use cases.
Your Work Experience
- 5 - 8 years of product or solutions/industry marketing experience in B2B software.
- Some experience in customer-facing roles is a bonus (sales, consulting, business development), as is experience with both product and industry/solutions marketing.
- 2+ years of experience in marketing or professional services roles in the public sector market. Familiarity with government procurement processes, regulations, and compliance requirements. Experience in creating compelling positioning and messaging tailored to the public sector.
- Ability to "connect the dots" between customers' priorities and technology capabilities. Equally comfortable conversing about both.
- Skilled storyteller with the ability to develop a point of view that is strong and grounded, and a capacity to refine that point of view based on new information
- Excellent written and verbal communication skills
- Ability to operate successfully with a high degree of autonomy
- Skilled at balancing the needs of multiple cross-functional stakeholders, while prioritizing what is most important to overall business objectives
Important Details
This is a full-time position. The ideal candidate will work out of our DC Metro Area to maximize collaboration and interaction with the business. Travel may be required.
Own is dedicated to creating an environment where employees thrive. It's why we provide every employee with unlimited PTO, generous medical benefits, and a 401(k) savings plan with a 4% employer match.
Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. Own is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.
Learn more at owndata.com.
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