Senior Product Marketing Manager at Tbwa Chiat/Day Inc

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players, and shoppers - engaged and up to date by delivering 12 billion messages daily.

1 in 5 new apps launched using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Eventbrite, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, New York, Pennsylvania, Texas, Utah, and Washington, as well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA, and London, UK, and offer flex seating options for employees to work together in-person where we don't have offices. Hiring in Singapore is done in partnership with a local PEO.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

About The Team:

We’re seeking an experienced Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.

As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.

What You'll Do:

• Drive the go-to-market strategy and narrative for our product portfolio
• Own and contribute to product and feature launches and cross-functional rollout
• Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
• Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one-pagers, etc.
• Enable and educate Sales on product positioning and how it solves known customer pain points
• Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
• Directly interact with customers through support channels, surveys, and 1-on-1 conversations
• Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
• Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
• Help improve onboarding, retention, activations, and upsell
• Analyze the competitive landscape and their positioning, industry trends, and thought leaders
• Evolve how OneSignal positions and messages our product to gain market share

What You'll Bring:

• 4+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
• A passion for understanding the customer, their needs, and how we can best address them
• Excellent written, verbal, and visual communication skills with an insane attention to detail
• A Get Stuff Done attitude with the ability to jump into the details and work through problems
• Highly collaborative with a deep sense of ownership and accountability
• Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
• Preference for experience with Product Led Growth company, global customer base, and a freemium model

The New York and California base salary for this full-time position is between $130,000 to $155,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits. Please note, we likely have the ability to uplevel this role to staff level.

Qualities we look for:

• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning