Senior Product Marketing Manager, Exposure Management - Rapid7
Boston, MA
About the Job
Senior Product Marketing Manager, Exposure Management
As a Senior Product Marketing Manager for Exposure Management, you will own delivering new products and capabilities to market, creating and driving compelling commercial offers, building unique and differentiated positioning and go-to-market strategies that excite, educate, and engage our customers and field teams. You will be a subject matter expert of our customers, their challenges, and champion them internally, as well as help deliver initiatives that drive awareness and growth around this category.
About the Team
Rapid7 Product Marketing is an intelligent and talented group of people, passionate about connecting security and risk teams to services and solutions that enable them to effectively manage risk and stay ahead of cyber threats. In a highly competitive space, this team is responsible for bringing products to market, driving growth of our business, and enabling our field teams and partners.
Exposure Management is a huge part of our Rapid7 heritage from our foundations in vulnerability management, and is an evolving category today - both within Rapid7 as well as the wider market. In this fast-paced environment, maintaining a strong understanding of the competitive landscape, customers’ evolving expectations and needs, and how to drive disruptive GTM programs is critical.
About the Role
We are looking for a highly organized self-starter who will own the product marketing domain for Exposure Management and vulnerability management. This person will work closely with cross functional teams across Sales, Partnerships, Product, Services, Customer, Commercialization, and Marketing organizations to orchestrate launches, offers, and programs that drive growth in across our detection and response portfolio.
In this role, you will:
Serve as the subject matter expert for Exposure Management, vulnerability management, and related capabilities, our customers, and our markets
Create compelling product narratives, messaging hierarchies, and positioning
Work with our Marketing counterparts to develop winning campaigns, content, and go-to-market strategies
Build alignment with key stakeholders to ensure we are effectively driving awareness, education, consideration, and adoption of our products in our respective markets
Dive into data - partnering with cross functional stakeholders where needed - to understand funnel, pipeline, and bookings performance and identify areas of opportunity
Support our Sales team with concise, relevant enablement materials and playbooks
Create and deliver compelling presentations at varying altitudes - from field-teams, to peer groups, to executives - that clearly articulately key messages, status, objectives to align teams and drive action
Collaborate with our Content and Technical PMM teams on high impact, technical marketing materials
Drive meaningful relationships and engagements with the relevant Analyst Relations community that further our understanding of the wider market and create opportunities to amplify our message and reach
The skills you’ll bring include:
5+ years of experience in Product Marketing or Business/Commercial Marketing in a B2B SaaS environment
Experience crafting pragmatic go-to-market strategies and programs, preferably in a B2B SaaS business
Excellent written, verbal, and visual communication and storytelling skills
Experience and ability around business analytics, data visualization, and telling a story with data; experience using Tableau or equivalent data analysis tool
Experience with analyst relations (Gartner, Forrester, IDC, etc.) - including delivering briefings, inquiries, and managing reports is a plus
Strong cross-functional partnership ability; able to inspire others into action, find constructive ways to raise potential issues or blockers to the team and navigate toward solutions, able to understand and weight priorities in real time to be able to make trade-off and focus decisions
Strong ability to communicate to different customer personas, as well as internal and external stakeholders at every level
Ability to be a trusted subject matter expert for a technical product, and rally different teams around a shared goal or milestone
Great organizational skills and attention to detail
Ability and passion to thrive in a customer-centric, outcome focused environment
Bachelors degree in Business or Marketing preferred (or equivalent experience)
We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.
About Rapid7
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what’s possible and drive extraordinary impact.
Here, we’re building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 10,000 global customers ahead of whatever’s next.
Join us and bring your unique experiences and perspectives to tackle some of the world’s biggest security challenges.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.