Senior Product Marketing Manager, Digital Analytics - Amplitude

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

Amplitude’s mission is to help companies build better products.  By building best-in-class teams, we create best-in-class products that customers love.  We approach challenges with humility, we take ownership over our work, and our growth mindset pushes us to constantly improve ourselves, each other, and the value we bring to customers.

Amplitude is the market leader in digital analytics. We have a large and passionate customer base that comprises some of the most innovative companies in the world today. This role would operate as an evangelist in a quickly emerging market category around experience analytics and partner with world class product and engineering teams to deliver exciting new innovation as part of our roadmap. We’re looking for an experienced product marketer to drive the business forward for digital analytics, including positioning, GTM strategy as well as enablement and customer success. As the Sr. Product Marketing Manager driving our product portfolio, you’ll have all the resources you need to design innovative market strategies and launch programs that enable Amplitude to continue its high growth trajectory and market leadership.

As a Sr. Product Marketing Manager, you will: 

• Inform & Translate Product Strategy: Translate features and product strategies into use cases, benefits, differentiators, and business outcomes – own positioning and messaging as the #1 product analytics solution in the market.

• Ideate and design new market strategies: Collaborate with partners across growth, solutions, campaigns, and events to design new tactics that generate market awareness, scale distribution of our product and convert pipeline.

• Develop our GTM Engine: Support our GTM teams with improved positioning, competitive intelligence, and partner across global marketing teams for launches and ongoing campaigns and content – you own the business health for your product area.

• Accelerate Revenue: Work hand-in-hand with enablement teams to arm sales teams with the training, collateral, and knowledge they need to win deals.

• Own the success of our products: Partner with growth and customer success teams to drive programs that increase product adoption and drive expansion across our suite.

Youll be a great addition to the team if you have:

• 5-8 years experience in product marketing preferably in B2B and B2C software – experience in data and analytics a plus.

• MBA a plus

• You know how to enable and educate internal audiences about how to position competitively.

• You are a person who takes pride in writing great copy and can write and speak across a broad spectrum--from messaging, product demos, pitch decks, landing pages and more

• You have technical savvi and curiosity--you like learning how to build things and figuring out how best to demonstrate the benefits of products. 

• You are a strong team player and know how to work and orchestrate large projects across teams and operate in an extremely fast-paced environment.

• You have a quantitative mindset and work to tie GTM activities to company goals and KPIs.

• You have a customer-first mindset and are comfortable regularly engaging with customers.