Senior Product Marketing Manager - Agentio

Agentio is seeking a Product Marketing Manager who thrives in fast-paced environments and is ready to move quickly to shape the future of advertising. As the first PMM on the team, you'll play a foundational role in translating our product’s value into compelling, actionable messaging that drives adoption—rapidly testing, iterating, and delivering results that help enable the seamless connection between brands and creators. You have opportunity to build the PMM function at a hypergrowth startup!

You get to tell our incredible and evolving story to the world! You’ll work directly with the CEO/Co-Founder and CTO/Co-Founder, as well as with Sales and Product leaders.

You’ll need to dive deep, learn fast, and adapt even faster. We are looking for doers, not deck builders. This role is perfect for someone who combines strategic thinking with a roll-up-your-sleeves approach and is energized by building, experimenting, and delivering impact at high velocity.

Key Responsibilities

Rapid Speed & Iteration:

• Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks.
• Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication.
• Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark.
• Deeply understand our customers and prospects, turning you into the team’s platform and industry expert.

Product Positioning & Data Storytelling:

• Simplify complex product functionality into concise, value-driven messaging for both brands and creators.
• Use data, customer and team feedback to quickly uncover trends and opportunities, crafting compelling stories that resonate with users and prospects.
• Create strategic messaging frameworks, including use cases, personas, and customer stories, to support go-to-market activities - from GTM pitch decks, to our website, PR, product features, and external marketing comms.

Product Rollouts & Launches

• Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination.
• Collaborate with Product and Sales to deliver messaging and materials that align with evolving priorities.
• Act as the voice of the product, ensuring all stakeholders stay aligned and informed.
• Work with CEO/CTO to define success metrics for each rollout and measure adoption to continuously improve future launches.

Cross-Functional Leadership

• Partner closely with Product, Sales, Customer Success, and Operations to ensure alignment across teams.
• Bring a scrappy, ownership mentality to create processes, generate new ideas, and drive measurable outcomes.
• Facilitate clear communication channels between teams, fostering collaboration and minimizing roadblocks.

Qualifications:

• 7+ years of experience in B2B and/or product marketing, ideally in MarTech/AdTech, having marketed a product to marketers/advertisers, with a proven ability to operate in high-growth, fast-paced startup environments.
• Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
• A deep understanding of performance marketing - what drives efficiency, how to measure across a marketing funnel, and levers to pull to create performant campaigns.
• A history of successful product launches and marketing initiatives in a zero-to-one environment.
• Strong analytical and storytelling skills, with experience using data to guide decision-making and craft compelling narratives.
• Obsessed with using AI tools and LLMs to give you 10x leverage and automate previously-manual tasks.
• Demonstrated success launching products, enabling sales teams, and driving adoption with speed and impact.
• A clear, concise communication style that connects with both technical and non-technical audiences.

Personal Attributes:

• Familiarity and passion for the creator economy and digital advertising landscapes.
• An entrepreneurial mindset, with a proven ability to balance speed with strategic thinking.
• A relentless focus on outcomes and delivering value to users.
• You are comfortable with a zero-to-one environment where you truly own the outcome through the sales process and output you create.
• A natural leader, with a goal of growing into a leadership role.
• Ready to roll up your sleeves, get things done, and work harder than you’ve likely ever worked before, but with far greater reward.
• A fun, honest, empathetic, and curious teammate.

What You'll Get:

• The chance to define and own the product marketing function at Agentio.
• A high-impact, highly visible role where you’ll move see your work create immediate results.
• The opportunity to build a first-of-its kind business as an early team-member and make a meaningful impact in the way brands share their stories and creators live off their work.
• Crash-course in what it takes to scale a start-up with first-hand exposure to the different foundational business drivers and needs.
• Competitive compensation package, including equity and competitive benefits (comprehensive healthcare - medical, dental, and vision; 401K plan; and other benefits)
• A collaborative, transparent, and engaging work environment.
• You understand that Agentio is building in-person, and is in-office (in Williamsburg) 5 days/week.

Agentio is the first ad platform for creator content - we aim to transform the future of advertising. We believe that it should be as easy for brands to buy the most performant and efficient ad unit - starting with YouTube creator integrations - as buying Meta and Google ads. Before Agentio, this wasn’t possible. We have just closed our $12M Series A, led by Benchmark (Nov 2024), with follow-on investments from our Seed round co-leads, Craft and AlleyCorp. We have raised $16.25M to date.

We're ushering in the future of brand and creator partnerships by enabling authenticity and trust to be purchased at scale. We aim to shift a meaningful portion of the $600B digital ad spend market to creators - to enable them to create, build, and live off their work. This isn’t possible without an ad platform that gives advertisers end-to-end automation, which reduces weeks-long processes to seconds.

We believe that Agentio can be The Trade Desk of the future, and so much more. We’re looking for the world’s best talent to help us achieve our incredible ambitions, be instrumental in creating a strong culture, and earn ownership in a generational company.

Agentio does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Agentio. Agentio is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law