Senior Product Marketing Manager - Teikametrics Inc.

ABOUT THE ROLE

Teikametrics is seeking a data-driven Senior Product Marketing Manager to elevate our AI SaaS platform's adoption, engagement, and retention. As the connective tissue between product development and go-to-market efforts, this role ensures the value of our solution is clearly articulated and impactful for diverse customer segments, including self-service, managed, and agency customers. The ideal candidate combines strategic thinking with data-driven decision-making to craft compelling positioning, drive impactful product launches, and create tailored messaging that fuels growth and user success.

ABOUT TEIKAMETRICS

Teikametrics is a leading SaaS company that helps e-commerce brands scale their advertising with cutting-edge AI technology. Our platform empowers sellers to optimize ad campaigns across Amazon, Walmart, TikTok, and more.

KEY RESPONSIBILITIES

• Go-to-Market (GTM) Strategy Development: Collaborate closely with Product Managers to design and execute comprehensive GTM strategies that resonate with self-serve, managed, and agency segments, ensuring seamless product launches and adoption.
• Competitive Landscape Analysis: Conduct ongoing research into competitors’ offerings, value propositions, pricing models, and Ideal Customer Profiles (ICP). Use these insights to refine the platform's positioning, messaging, and overall marketing strategy.
• Customer & Prospect Communication: Drive proactive and reactive communication strategies to engage existing customers and prospects through weekly and monthly emails, blog posts, and social media content. Focus on nurturing relationships and improving customer engagement at every touchpoint.
• Content Creation with a Focus on AI Value: Lead the creation of educational content that demonstrates how Teikametrics’ AI platform empowers sellers and brands to grow profitable businesses.
• Customer Insights & Segmentation: Partner with the Business Intelligence and Product teams to analyze customer data and segment user bases effectively, enabling personalized messaging and feature adoption campaigns.
• Sales Enablement: Create and deliver high-impact enablement materials, including battle cards, product demos, and customer-facing presentations, equipping the sales team with the tools to articulate Teikametrics’ unique value.
• Campaign Management & Performance Tracking: Develop and manage marketing campaigns across various channels. Monitor performance metrics, report on effectiveness, and iterate strategies to optimize engagement and conversion rates.
• Customer Journey Communication Optimization: Identify key points in the customer lifecycle to craft tailored marketing initiatives that enhance the end-to-end user experience.
• Content Creation Leadership: Oversee the development of high-quality, compelling content across multiple formats, including product-focused blogs, case studies, webinars, and social media.
• Stakeholder Collaboration: Serve as a critical link between the Product, Sales, and Marketing teams, ensuring alignment on priorities and messaging to achieve shared business goals.

WHAT MAKES YOU STAND OUT

• Experience: Minimum of 7+ years in product marketing, preferably within SaaS, adtech, or e-commerce industries.
• Leadership & Mentorship: Ability to lead cross-functional initiatives, mentor junior team members, and influence at all organizational levels.
• Strategic Mindset: Proven success in crafting market strategies that drive measurable growth and enhance competitive positioning.
• AI & Technology Communication: Proven ability to simplify complex AI concepts into clear, relatable messaging for both technical and non-technical audiences.
• Communication Expertise: Exceptional written and verbal communication skills, with experience in both crafting and executing multi-channel communication strategies.

WHO YOU ARE

• A degree isn’t required; relevant startup experience and demonstrated past performance/results will be considered alongside formal education.
• Highly motivated energetic self-starter, passionate and deeply knowledgeable about the e-commerce space.
• 7+ years combined work experience with B2B customer segments, in advertising tech, SaaS, and/or relevant e-commerce industries.
• Strong analytical, communication, organizational, presentation, and leadership skills.
• Excellent interpersonal skills with experience leading cross-functional teams and interacting with various levels.
• Experience creating go-to-market positioning and strategies in software.
• Ability to craft compelling stories, collateral, and tools around technology products and services.
• Technically savvy and intellectually curious about new technologies.

WORKING AT TEIKAMETRICS

Join us! We hire talented individuals remotely across various states and countries.

More Than Just a Job

Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:

• Competitive cash (we don’t discount based on location)
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Remote friendly - we hire in 25 states and 3 countries
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive!

ABOUT TEIKAMETRICS

Teikametrics’ AI-powered holistic Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer.