Senior Product Marketing Manager - Recorded Future

Senior Product Marketing Manager

Are you a strategic and creative Product Marketer looking for an opportunity in a high-growth environment? Do you embrace the opportunity to build strategies to drive growth? If the answer is yes and you are passionate about security we need your help to continue to grow the world's largest intelligence company by helping our customers gain and maintain an advantage over their adversaries.

Recorded Future is the market leader in intelligence. Our intelligence integrates with over 100 security products from industry-leading companies, such as Splunk, ServiceNow, Microsoft, and AWS. Join our team and be a key member of a high-performance marketing team and make a difference in how organizations protect themselves.

We are seeking a talented and experienced Senior Product Marketing Manager to join our dynamic marketing team. This person will help Recorded Future extend its leadership position in the security industry. In this role, you will be responsible for developing and executing strategic marketing plans to promote our products. Your role will be critical in defining our go-to-market strategies, positioning our products effectively, and driving successful product launches. You will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products meet the needs of our target customers and remain competitive in the market.

What You'll Do:

Product Positioning and Messaging:

1. Craft compelling and differentiated product positioning that clearly communicates the value and benefits of our cybersecurity solutions.
2. Develop persuasive messaging and content for marketing campaigns, website materials, sales collateral, and other promotional activities.

Go-to-Market Strategy:

1. Partner with Product, Engineering and Design on roadmap development and launch milestones and KPIs.
2. Develop comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends.
3. Collaborate with sales and channel partners to ensure successful product adoption and effective sales enablement.

Market and Competitive Analysis:

1. Conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies.
2. Stay up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings.

Content Creation:

1. Create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry.

Sales Enablement:

1. Develop sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients.

Product Launch Execution:

1. Lead successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand.

What You'll Bring:

1. Proven experience (5+ years) in product marketing within the cybersecurity industry.
2. Strong understanding of cybersecurity products, trends, and customer pain points.
3. Exceptional written and verbal communication skills.
4. Ability to translate technical concepts into clear, customer-centric messaging.
5. Demonstrated success in developing and executing go-to-market plans for new products.
6. Strong project management and cross-functional collaboration skills.
7. Analytical mindset, capable of leveraging data to make informed decisions.
8. Creative thinker with a passion for staying current with industry best practices.

Why should you join Recorded Future?

Recorded Future employees (or "Futurists") represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info?
Blog & Podcast: Learn everything you want to know (and maybe some things you'd rather not know) about the world of cyber threat intelligence.
Instagram & Twitter: What's happening at Recorded Future.
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field.
Timeline: History of Recorded Future.
Recognition: Check out our awards and announcements.

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.

If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com.

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.