Senior Product Marketing Manager, Artist Platform - TIDAL

TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what’s next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

We are looking for a seasoned product marketer who can bring analytical thinking, structure, and strong stakeholder management on the path to bringing TIDAL’s artist products to life. As an individual contributor Senior Product Marketing Manager, you will be responsible for partnering with our product, engineering, and go-to-market teams to envision, build, and grow our portfolio of artist solutions. Based on deep, ongoing customer discovery and market insights, you’ll represent the customer voice in order to influence product strategy and develop the product positioning, messaging and channel strategy to drive key business outcomes. As an early member of TIDAL’s PMM team, you will help scale the function by sharing best practices and shaping our culture. This role is remote friendly (U.S. and Canada).

You Will:

• Lead GTM strategy for artist-facing products

  • Oversee goal-setting, customer insights, market analysis, positioning and messaging and channel strategy

  • Influence product roadmap for TIDAL’s artist platform by effectively representing the Voice of the Customer. This involves collecting, analyzing and championing direct customer feedback, synthesizing industry insights, and stretching outside typical product marketing responsibilities to support product development

• Manage GTM campaigns and partner closely with cross functional teams

  •  Oversee and coordinate campaigns and marketing asset development across cross-functional teams (including creative, lifecycle, and artist & label relations) in line with your GTM strategy

  • Monitor and optimize product and feature launches

  • Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives

• Innovate

  • Champion an experimentation culture by testing measurable and scalable programs that can drive meaningful business impact based on learnings

• 8+ years of experience in growth or product marketing, working on fast-growing technology products (music, creator or consumer a plus)

• Experience working with product management, engineering, analytics and design to build and  scale products

• Experience using data and analytics to influence product roadmaps and help build great marketing campaigns

• A scrappy and resourceful way of operating. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

• Demonstrated success partnering closely with GTM teams to execute on campaigns (ie. marketing, creative, partnerships)

• An ability to excel at both the strategic and tactical levels to consistently meet planned objectives 

• Exceptional written and verbal communication skills

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $163,600 - USD $245,400
Zone B: USD $152,200 - USD $228,200
Zone C: USD $144,000 - USD $216,000
Zone D: USD $135,800 - USD $203,600

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

We’ve noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with @block.xyz, @squareup.com, @tidal.com, or @afterpay.com, @clearpay.co.uk.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.