Director, SEO Product - Remote - Steer
Boston, MA
About the Job
Steer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.
Founded in 2006, Steer by Mechanic Advisor began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer by Mechanic Advisor has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.
About the Role
We are looking for an experienced Director, SEO Product with a specialization in technical SEO to spearhead the rebuild and optimization of our automotive repair shop directory. Reporting into the Head of Product, the ideal candidate will have a deep understanding of SEO principles and strategies, with a proven track record of driving organic traffic and improving search engine rankings. You will be responsible for defining the vision, strategy, roadmap for the directory, working closely with engineering to choose the right technologies and approach to ensure successful execution and continuous improvement.
You are technically curious, easily grasp marketing and technical concepts, and are highly interested in the SEO landscape. You're obsessed with providing excellent customer service; have a knack for process and are pragmatic in the way you approach your work; have strong technical aptitude; and you're a proactive communicator.
You Will
- Develop and communicate a clear product strategy that aligns with the squad's goals and objectives.
- Conduct thorough market research to understand industry trends, competitive landscape, and user needs.
- From scratch, build a product roadmap that outlines the product's development journey and milestones from conception to launch.
- Develop a squad from the ground up, making a recommendation to build in house or partner with a firm.
- Be an expert on what technologies work best for SEO. Drive decisions on site architecture and the impact that has on driving organic traffic. Be able to collaborate with engineering on how things are built to drive short and long term growth.
- Lead and encourage cross-functional teams, including engineers, designers, marketers, sales, and customer success to build and launch high-quality solutions.
- Regularly analyze search trends, identify insights, and work cross functionality to make product or content improvements to improve organic search performance.
- Design, execute, and evaluate A/B tests, multivariate tests, and other experiments to optimize user acquisition channels, new shop sign-up processes, and book appointment conversion rates.
- Talk with customers on an ongoing basis to maintain a deep understanding of their needs and preferences.
- Drive a tailored and business value-aligned technology evaluation process, driving real growth and CX improvements.
- Collaborate closely with prospects, channel partners, our sales and customer success teams to deliver solutions and channel feedback to inform and improve the product.
- Champion creative solutions to build a process and partnership that is grounded in customer empathy, and product best practices in a high-paced start-up environment.
You Have
Must Have:
- Undergraduate degree (Computer Science, Business, Economics, Marketing, or similar) or equivalent experience.
- 7+ years of product management experience with a Commerce or directory product, delivering end-to-end products from ideation to launch and driving the SEO and traffic growth strategy.
- Demonstrated expertise in SEO principles, techniques, and tools, with a proven track record of driving organic traffic and improving search engine rankings. Must be a technical SEO master.
- Expert in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc).
- Consistent track record of delivering products with global, cross-functional teams - engineering, design, CS, sales, marketing, and partnerships.
- Excellent communication and storytelling skills to communicate sophisticated topics to diverse set of both technical and business collaborators.
- Analytical skills to make data-driven decisions (e.g. analyze product usage).
- Obsessed with detail, have good logical, sound analytical and numerical capabilities.
- High flexibility and the ability to modify approach as per changing stakeholders, conditions, circumstances and feedback.
- Driven self-starter.
- You think from a user's point of view and want to get better at it all the time.
Nice to Have:
- SaaS experience.
- Intermediate knowledge of SQL.
- Experience working with small business owners.
- Automotive experience.
- Tableau, PowerBI, or similar.
Interview Process
- Recruiter Screen (30min)
- Hiring Manager Interview (60min)
- Engineering Interview (30min), Technical Interview (45min)
- Case Study (60min), Final Interview (45min)
We Offer
- 100% remote
- Health, Dental & Vision Insurance
- Flexible PTO with 15 days minimum per year
- Health days
- Generous Parental Leave
- 401k
- Learning Stipend
- WFH Equipment
- Chance to work with the latest technology
- A collaborative and innovative work culture
- Opportunities for career growth and development
At Steer, we value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.
Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.