Senior Product Manager, Optimize at Webflow

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a Senior Product Manager to join our growing team. You will be primarily focused on Webflow’s web optimization solution, called Webflow Optimize. You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with data products, and a passion for turning vast data sets into actionable insights.

About the role:

• Location: Remote-first (United States or BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• Reporting to the Director of Product for Webflow Optimize

As a Senior Product Manager, you’ll:

• Advance the vision, strategy, and execution of Webflow Optimize.
• Collaborate with cross-functional partners, including design, engineering, user research, data science, sales, education, and community teams to identify and define features that improve the product experience.
• Conduct research and data analysis to understand user needs, pain points, and behaviors.
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends.
• Develop and articulate compelling value propositions to stakeholders.
• Define, track, and analyze key product metrics to inform decision-making and measure success.
• Advocate for our users and drive product improvements based on user feedback and data.
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team.

About you:

You’ll thrive as a Senior Product Manager if you:

• Have strong stakeholder management experience leading products that support multiple customer personas.
• Have led multi-disciplinary development teams in high-growth startup environments.
• Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features.
• Have a strong technical acumen and can articulate complex technical concepts in simple terms.
• Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture thinking with deep-dive analysis and attention to detail.
• Are experienced in agile methodologies and can adapt to changing priorities.
• Have a strong understanding and appreciation of design aesthetics and principles.
• Have excellent problem-solving skills, with a creative and analytical mindset.
• Are comfortable giving and receiving constructive feedback to continuously improve and encourage growth.
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal.
• Are adept at navigating and managing through ambiguity and complexity.
• Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces.
• Have experience with Webflow and other web design and development tools.
• Have a passion for empowering creators and democratizing the web design and development process.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving.
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other.
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations.
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents.
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers.
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support health and wellness, smart work, and professional growth.
• Professional career coaching, internal learning & development programs.
• 401k plan and pension schemes (in countries where statutorily required).
• Discounted Pet Insurance offering (US only).
• Commuter benefits for in-office employees.

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.