Senior Product Manager, Growth New Los Angeles, California, United States - Tbwa Chiat/Day Inc

Role Title: Senior Product Manager, Growth

Compensation: 160-170k/ Annually

Role Description: As the Senior Product Manager of Growth & Demand at Tia, you'll play a pivotal role in shaping our customer acquisition and engagement strategy, focusing on optimizing key conversion points across our website, membership funnel, and optimizing user engagement throughout the membership journey, including the first 30 days, while driving sustained interaction with our services through a data-driven, growth-oriented approach. You will own both growth experiments and demand-generation initiatives, working to increase member engagement and lifetime value.

This is a high-impact role for someone who thrives in a fast-paced, dynamic environment. You’ll work cross-functionally with design, engineering, operations, marketing, and analytics teams to drive growth across all touch points in the user journey.

Qualifications:

• 4+ years of product management experience, with a focus on growth, conversion optimization, and user engagement.
• Strong quantitative background with experience in A/B testing, data analysis, and using data to inform decision-making.
• Analytics -- proficient in use of excel / google sheets, SQL, familiarity with Amplitude, python, R, or Stata a plus.
• Familiarity with Figma and other design/UX tools; ability to collaborate closely with design teams on user experience improvements.
• Demonstrated ability to work independently, making decisions with both limited and strong datasets.
• Deep understanding of user experience (UX) and customer journey optimization.

Abilities:

• Rigorously aligns work with company-goals and business performance, with a strong aptitude for prioritization.
• Ability to achieve results with limited resources, working independently and making smart trade-offs in fast-paced environments.
• Strong ability to prioritize initiatives that deliver the highest business impact, while managing trade-offs between short-term gains and long-term growth.
• Proven track record of success in improving conversion rates in both web and funnel environments.
• Proven ability to collaborate across teams (engineering, design, marketing, data) to drive results with or without direct authority.
• Exceptional communication skills, with the ability to influence cross-functional teams and stakeholders.
• Ability to thrive in a fast-paced, high-growth environment where prioritization, adaptability, and scrappiness are key.
• Comfort with ambiguity and evolving priorities, with the ability to pivot strategies and plans quickly as market conditions or user needs change.
• Ability to clearly articulate vision, strategy, and growth opportunities to both technical and non-technical stakeholders, ensuring alignment and buy-in across the organization.
• Strong understanding of the product management lifecycle within high-growth, consumer-centric environments, with the ability to identify growth levers at different stages.

Key Responsibilities

• New Member Growth
• Growth & Demand Strategy: Own the strategy and execution of growth experiments to improve key metrics, including website conversion rates, membership funnel conversion rates, and improve engagement through data-informed experiments and growth initiatives.
• Run Experiments: Design and manage A/B tests and other experiments that help us learn what drives the highest impact and conversion improvements.
• Conversion Funnel Optimization: Drive improvements in key conversion points, from initial web interactions to membership sign-ups, by identifying pain points and areas for optimization.
• Member Engagement: Develop and optimize strategies to boost ongoing member engagement and interaction with Tia services, including improvements to the first 30-day journey and beyond.
• Data-Driven Experimentation: Analyze quantitative and qualitative data to inform hypotheses, run A/B tests, and iterate on strategies to optimize user experience and engagement.

Collaborate on UX & Design: Partner with designers and engineers to craft intuitive user experiences that drive engagement and conversion. Strong knowledge of Figma and UX design tools is preferred.

About Us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco.

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value.

Excellence is about constantly elevating yourself; it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors:

• A drive to constantly improve through experimentation, reflection, and an insatiable growth mindset.
• Being present in and grateful for the journey — not just the goal line.
• Asking why, then why again — because accepting “this is just the way it is” is not good enough.
• Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others.
• A commitment to uncovering talents to unlock “rock star” potential across every individual.

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent.

Benefits:

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13" Macbook Pro
• Travel stipend for team off-sites

This position may require attendance at company and team off-sites and is subject to the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!

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Diversity, Equity, and Inclusion Questions

At Tia, we’re passionate about creating a place where each individual — patient, provider & employee is empowered to be and care for their whole selves. We take an intersectional approach that recognizes the multitude of ways age, sex, gender, race, ethnicity, religion, ability, sexual orientation, and economic status impact us — clinically, psychosocially, and experientially. We prioritize reaching a diverse pool of candidates and provide diverse representation on every interview panel to make Tia an inclusive workplace.