Senior Product Manager - AliMed Inc.

Our Company

AliMed is a leading medical products manufacturer and distributor with a vast portfolio of high-quality offerings designed to improve patient outcomes and experiences spanning hospital to home. We remain committed to serving the needs of both patients and providers in the acute, rehab, and post-acute care communities by continuing to build on our strong foundation of innovation, responsiveness, and exceptional customer service that starts with our team of dedicated and talented employees.

As a part of the healthcare industry for over 50 years, AliMed is proud to continue to be able to make a difference through our people, processes, and products. If you would like to be a part of our community and thrive in an environment where you can create, implement, and drive results, we want to hear from you! We are actively seeking a Senior Product Manager to join our team. This is a hybrid role located in Dedham, MA.

Essential Duties and Responsibilities:

Strategic Marketing & Campaigns:

• Lead downstream marketing initiatives, including campaigns, programs, advertising, and event strategies, to achieve business objectives.
• Develop and execute promotional strategies to drive brand awareness, lead generation, and revenue growth.

Product Strategy & Portfolio Development:

• Identify new product opportunities by analyzing market trends, customer needs, and competitive landscapes.
• Collaborate with R&D, Strategic Sourcing, and other stakeholders to assess investment opportunities and prioritize product development initiatives.
• Develop business cases for new products, including market potential, ROI projections, and alignment with organizational goals.
• Drive the innovation pipeline, ensuring alignment with market demands and long-term growth strategies.

Stakeholder Collaboration & Leadership:

• Inspire, train, and align a diverse group of stakeholders towards achieving shared goals.
• Serve as the primary liaison with the sales team, ensuring alignment of marketing strategies with sales objectives.

Sales Enablement & Training:

• Develop effective sales tools and training materials to communicate product features, benefits, and differentiators.
• Deliver impactful training sessions to equip sales teams with the skills and knowledge to drive revenue growth.

Customer-Centric Insights:

• Maintain a strong focus on the customer by understanding clinical practices, patient needs, and market trends.
• Use customer insights to refine marketing strategies, improve product positioning, and identify opportunities for growth.

Cross-Functional Collaboration:

• Build and nurture strong relationships across departments, including Sales, Strategic Sourcing, Pricing, R&D, Customer Service, and Product Support, to ensure alignment and effective execution of product strategies.

Business Acumen & Planning:

• Develop projects, tools, and campaigns to grow assigned product families with strong ROI/ROS.
• Exhibit deep knowledge of marketing principles and disciplines, enabling the creation of robust marketing plans that impact revenue and strategic growth.
• Manage department budgets, allocate resources effectively, and mentor team members to enhance performance and productivity.

Product Expertise & Market Positioning:

• Become the subject matter expert for the assigned product portfolio.
• Collaborate with colleagues to develop product pricing, positioning strategies, and ensure alignment with market needs.

Relationship Building & Industry Engagement:

• Foster relationships with key opinion leaders, customers, and patient advocacy groups to strengthen industry presence and build brand equity.
• Represent the company at industry events, conferences, and meetings to maintain strong market visibility.

Revenue & Margin Goals:

• Partner with colleagues to establish and achieve annual revenue and margin targets, ensuring profitability and long-term growth.
• Develop, track, and publish metrics to track progress toward product, department, and enterprise financial objectives.

Education and/or Work Experience Requirements:

• BA/BS in marketing, communications or related field required, MBA preferred.
• 10+ years' experience in related field.
• Possess a strong business acumen. Demonstrate knowledge of marketing disciplines and concepts necessary for building winning marketing plans.
• Proficient with Microsoft Office products including: Word, Excel, and PowerPoint (MS Power BI a plus).

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with federal, state and local standards, including meeting qualitative and/or quantitative standards.
• Ability to maintain regular, punctual attendance.
• Must be able to lift and carry up to >10 lbs.
• Must be able to talk, listen and speak clearly.