Senior Principal, Basketball Marketing, Global - Converse - Converse

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

WHO WE ARE LOOKING FOR

We are seeking an expert marketing leader who will drive the marketing vision for Basketball at Converse. This person will report into the Senior Director of Global Marketing at Converse. You will lead the cross-functional brand offense working with product merchandising, marketing, marketplace, communications, social, and more.

WHAT YOU WILL WORK ON

With a hyperfocus on basketball, you will be responsible for providing brand management, strategic leadership, team collaboration, functional excellence, and direction for the Converse brand. This person will create the seasonal basketball marketing plan and manage its execution across the globe with a focus in North America and Western Europe. You will drive brand energy and fuel consumer demand within our basketball space.

This role will help to build a strong connection between Converse and basketball strategic planning. You will participate in the creation and the development of a long-term vision for Converse basketball. You will lead a brand offense focused on the consumer that will impact Converse business growth. This position is responsible for setting the seasonal direction for the Global Basketball Marketing function and Geo Marketing teams for cohesive execution. This will ensure that the consumer is at the forefront of all strategic planning and execution. You will do all of this while managing a tight budget and being solution-oriented.

You obsess over the consumer. This person will integrate Geo-voice through regular insights and emerging trends sessions. You will serve as a hub; ensure alignment across key functional and geo execution of the consumer journey. Connect us through making of the product, selling it, and branding it.

Communication is key to success. You will engage and inspire teams with what’s happening in basketball. You will build strong relationships within the community and with our athletes, partners, and agencies. You will be transparent, communicating well and often with extended teams.

WHAT YOU BRING

• Bachelor’s degree or equivalent combination of education, experience, or training
• Minimum of 8 years of brand marketing or brand management experience with a specific focus on basketball
• Consumer-centered and community-driven
• Global execution experience
• Digital acumen with a strong understanding of current consumer landscape in basketball culture
• Big picture thinker who can connect our daily work to our critical enterprise priorities
• Extremely strong cross-functional collaborator
• Experience translating strategy into execution
• Strong business acumen
• Exceptional written and verbal communication skills
• Strong leadership presence and ability to lead through influence
• Must have professional experience aligned to basketball

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.