Senior Marketing Specialist - AVCON Inc.

Overview

The Senior Marketing Specialist serves as a key member of the Business Development (Marketing & Sales) team responsible for the preparation of proposals, presentations, and other marketing materials for each of the firm’s sectors of work (Aviation, Transportation, Development, Facilities, Structural, and Federal). This individual works with each of the firm’s offices and manages a variety of proposals and presentations throughout the entire life cycle of the response process. Responsibilities also include working with the appropriate key players to research, develop, and communicate strategic marketing efforts to meet the company’s business development goals. This individual will assist with the implementation of the firm’s strategies and tactics, as well as lead and improve our efforts for company and client campaigns. The Senior Marketing Specialist provides support, as needed, to the achievement of designated business development tasks and winning work with identified targets.      

ESSENTIAL FUNCTIONS (may include but are not limited to):

• Respond to Private and Federal, State, and Local/Municipal Government proposal requirements for a wide range of consulting engineering services.
• Review Requests for Qualifications / Proposals (RFQ/RFPs) for Prime and Subconsultant determining requirements, setting up notes/checklists and schedules, and facilitating kick-off and review meetings.
• Collaborate and work closely with Principals, Project Managers, Graphic Designers, and other Business Development staff on proposals, presentations, and other marketing materials. Must be able to work with a diverse group of individuals with varying opinions to create content with “one voice”.
• Assemble and prepare proposals and presentations for selected projects and contracts including, but not limited to, tailoring resumes, project write-ups, firm history and overview, and project understanding and approach content; proof-reading and performing QA/QC checks; printing, collating, and binding; and shipment/delivery (either by mail, in person, or electronically).
• Promote AVCON’s brand and mission through compelling content, storytelling, designated themes, and custom messaging.
• Generate innovative ideas to promote AVCON’s brand and services and ensure brand consistency through all marketing channels.
• Utilize and maintain/update the Client Relationship Management (CRM) database.
• Manage and maintain/update generic marketing materials, general firm information, staff resumes, photo library, slide library, and project information sheets (for use in proposals, presentations, and other marketing materials).
• Coordinate business development activities (e.g., meetings, preparing handouts), follow-up for notes and action items, and distribute information and important dates to appropriate parties.
• Participate and represent the firm at various community functions, pre-proposal meetings, trade shows, advertising, social media campaigns, and special events as needed.
• Participate in special projects / business development campaigns as well as business development-related task forces and committees (internal and external) as available.
• Liaise with internal teams for content and to promote brand consistency, cross selling of services, and client management.
• Provide public relations, special events management, and advertising, and create firm brand awareness. Prepare and distribute status reports on business development efforts. 
• Provide assistance to principals, project managers, business development staff,in the fulfillment of AVCON’s business development as needed.
• Mentor business development department staff and assist with the delegation of business development-specific projects and tasks.
• Nights and weekends are generally not required but may occasionally be necessary with little or no advanced notice. 

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree in Marketing, Journalism, Communications, English or related field or equivalent experience.  
• 5-10 years of related experience including proposal writing. Minimum of 5 years of this experience within the AEC industry.
• Proficiency with MS Office, Adobe Creative Suite, PowerPoint, and other relevant graphic applications.
• Previous experience with CRM software (Deltek Vision and/or Vantagepoint, Cosential/Unanet), preferred.
• Demonstrated written and oral communication, editing and proofreading skills in the English language.
• Attention to detail and understanding of the conventions of standard English grammar and usage when writing or speaking.
• Experience working independently as well as within cross-functional teams in a collaborative, professional environment.

REQUIRED KNOWLEDGE, ABILITY, AND SKILLS

• Ability to work independently with little/no supervision.
• Ability to communicate effectively and tactfully both verbally and in writing.
• Ability to produce accurate, compliant, and compelling work (independently or with others).
• Ability to work on multiple assignments/deadlines while maintaining a high level of precision.
• Ability to contribute creative/strategic insight while participating in brainstorming and strategy development.
• Ability to utilize a theme-based approach when developing proposals, presentations, and other marketing materials.
• Ability to keep abreast of marketing trends and competitor activities and perform market research, as well as understanding how to interpret the data received.
• Ability to evaluate and recommend creative and cost-effective promotional activities and marketing program improvements.
• Ability to cooperate with management in the development of marketing programs and criteria to achieve business development goals.
• Ability to maintain good working relations with AVCON employees at all organizational levels.
• Strong organization and effective time management skills with the ability to prioritize tasks efficiently and accurately, meeting deadlines and working well under pressure.

LICENSURE/CERTIFICATIONS

• Valid drivers’ license and maintenance of satisfactory driving record.

SUPERVISORY RESPONSIBILITIES

• Mentor business development department staff and assist with the delegation of business development-specific projects and tasks.

ENVIRONMENT

Work usually takes place in a clean, pleasant, and comfortable office setting. Site visits may occasionally take place in an outdoor environment.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods of time. The employee is occasionally required to stand; walk; use hands to finger, handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to ten (10) pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

TOOL/PERSONAL PROTECTIVE EQUIPMENT REQUIREMENTS

Not applicable.

DISCLAIMER

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this job. Management reserves the right to make adjustments and/or assign or reassign any portion of this job description at any time with or without notice.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

AVCON, INC. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, AVCON complies with applicable state and local laws governing nondiscrimination in employment at every location in which the company has facilities. 

This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

AVCON expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of AVCON’s employees to perform their job duties may result in discipline up to and including discharge.

Founded in 1988, AVCON, INC. (AVCON) serves the aviation, facilities, transportation, and development industries and employs over 120 professionals with expertise in all aspects of aviation planning and design; civil, structural, electrical, mechanical, and plumbing engineering; fire protection design; utilities coordination and design; traffic planning and highway design; and a full array of design and construction support services.   AVCON has built its reputation on delivering innovative and practical engineering solutions to clients, blending economic, sustainable, and technological elements into each project. Whether working on a building facility, roadway, or airfield, AVCON offers high-level technical expertise based on more than three decades of hands-on experience ensuring the job is done right the first time. AVCON prides itself on partnering with clients in Transforming Today’s Ideas into Tomorrow’s Reality.

NOTICE TO THIRD PARTY AGENCIES: Please note that AVCON does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, AVCON will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, AVCON explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of AVCON.