Senior Marketing Specialist - Landscape Forms

We are excited to announce an opportunity for a talented Sr. Marketing Specialist to join our team at Landscape Forms!  We are seeking an experienced, passionate, high performing and creative individual to help elevate our brand to new heights. This position offers the chance to work on diverse projects, collaborating and partnering with others in a design-led atmosphere.  This is a position is based in Kalamazoo, MI headquarters and is a hybrid role which requires you to be in office on a weekly. 

Landscape Forms was founded more than 50 years ago by a landscape architect and outdoor enthusiast with a passion for Design, Culture, and Craft.  As a global design leader, we know that truly great design is so much more than just how things look. That's why everything we create is inspired through collaboration and rooted in insights into the ways in which people want to engage with the outdoors. And, perhaps of more importance, how they want to engage with one another.

Benefits: Landscape Forms takes pride in offering a competitive benefits package including, but not limited to, insurance benefits (available your first day), 401(k), family and parenting leaves, tuition reimbursement, wellness programs, quarterly bonuses, and paid time off.

How You Contribute:

1. Possess detailed knowledge of categories, products and markets in order to successfully lead product development market launches and product lifecycle marketing management for this role's respective and assigned category and products. This includes, but is not limited to, market and competitive analyses; strategic planning; messaging and communications development; resource management (internal and external) for photo shoots, graphic design, copywriting, analytics, etc.
2. Management of internal and external communications in support of the above, as it applies to the following:
   1. Web site content development and updates
   2. Search engine optimization and search engine management
   3. Digital and printed collateral
   4. Digital and printed advertising for specific lighting trade publications
   5. eBlast communications
   6. Public relations
   7. Social media – paid and organic
   8. Ongoing analysis and reporting of metrics applicable to the above
   9. Events programming and Sponsorship management
   10. Design award submissions
   11. Copywriting project management with external vendors
   12. Internal training presentations to support the Sales Team, Lighting Customer Service and Lighting Support teams.
   13. Internal announcements and trainings
3. Supporting corporate marketing initiatives as part of the annual strategic marketing plan, from strategic development through execution
4. Managing all strategies and tactics to budget
5. Manage Social Media Calendar and Execution for Marketing Department
6. This is a highly cross-functional role that requires close partnership and collaboration across Product, Engineering, Business Development, Lighting Support and Design to optimize successful execution of new products.
7. Work with and oversee Marketing Specialist and/or Marketing Coordinator in business segment to ensure successful execution of projects and timelines.

Qualifications / Criteria for Success (OnTRAC; Organizational Success, Trust, Respect, Accountability, Competence):

Bachelor's degree in marketing, communications or related field and 5 years' experience.  Highly collaborative team player. Relative experience in all aspects of marketing communications and product management for marketing programs or equivalent experience and/or training and education would be a plus. Requires an attention to detail and accuracy and the ability to work independently to meet deadlines.  Strong computer background in Windows environment; experience with Apple products, Word, Photoshop, Excel and Contact management software a plus.

Physical Requirements and Work Environment

While performing these duties the individual is regularly required to stand, sit, walk, use hands to finger tools or controls and reach with hands and arms.  Must be able to lift up to 30 pounds. Travel beyond the corporate office may be required 2-10 times per year.  The work environment is moderate (hybrid; office and remote). Reasonable accommodations may be made for individuals with disabilities to perform the principal accountabilities.

Who We Are

Landscape Forms is the industry leader in integrated solutions of high-design site furniture and advanced LED lighting. For more than 50 years we have produced site furnishings that help designers and other clients achieve beautiful, functional environments that enhance the experience of outdoor space. Our secret is simple. Design, Culture and Craft drive everything we do.