Marketing Operations Manager, Insights & Strategy - Apollo.io
New York City, NY
About the Job
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Position Overview:
Apollo is looking for a seasoned marketing operations professional to work closely with our growing marketing team. In this role, you will own a portfolio of operational initiatives to run, track, and optimize marketing programs. You will be responsible for creating and owning a technology roadmap that's in keeping with the business' needs, drive our database strategy, and work cross-functionally to provide operational support for key strategic initiatives.
Responsibilities:
- Be a thought partner to marketers, and guide marketing program and monetary investments to maximize program ROI and customer satisfaction
- Build first iterations of analytical frameworks to measure program effectiveness
- Collaborate with the Business Intelligence team to operationalize data infrastructure to automate reporting
- Identify gaps in the lead and self-serve funnels, and advocate for appropriate process or technology improvements, and assess the impact of various assets on conversion rates and net retention rate
- Own our analytics tooling (such as Google Analytics), and periodically audit all properties to ensure data reliability and trust
Requirements:
- 10+ years in a Business Operations, Analytics, or Strategy/Insights role with expertise in leading complex, cross-functional projects
- Exceptional analytical experience and strong technical skills in SQL
- Ability to distill complex insights into clear, actionable steps for the business
- Build equity with stakeholders, proactively collaborate with marketers to design tracking mechanisms, and influence without authority
- Strong presentation, communication, and organizational skills
What You'll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You'll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We're very collaborative at Apollo, so you'll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You'll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you'll have a whole team remotely by your side to help you do it!