Senior Marketing Operations Manager - Homebot

Come join one of the best places to work in Denver! Homebot is in hyper-growth mode, looking for trailblazers to join us in revolutionizing how homeowners build wealth with the single largest asset they'll ever own — their home. 

We sell our SaaS platform to real estate agents, lenders and loan servicers to engage their clients and prospects throughout the entire homeownership lifecycle. Our customers love us and we love them! 

We're looking for an experienced, collaborative, and highly analytical professional with a passion for data and operational efficiency to join our expanding marketing team. As Senior Marketing Operations Manager at Homebot, you will oversee our martech stack, maximizing the utilization of our technology, refining operational procedures and ensuring program execution adheres to established protocols. You'll play a pivotal role in supporting pipeline generation by analyzing program performance data and delivering actionable insights for increased investments and/or corrective improvements.

This is a full-time position based in our Denver, CO office. (We have a hybrid work model in place that allows employees to split their time between working in-office and from home a few days a week.)

Targeted Base Salary Range: $165,000 - $180,000 depending on experience. For a more experienced skillset, may be able to offer a slightly higher band. For additional details on our total benefits package, please review the section “Why Homebot?” at the end of this job description.

What You'll Be Accountable For:

• Closely monitor and measure marketing program effectiveness, reporting on demand generating activities and identifying opportunity gaps in order to inform strategic recommendations to maximize marketing-sourced revenue. 
• Establish a standard of excellence for data hygiene, partnering closely with department leads to ensure prospect and customer data is accurate with regular audits, cleansing, and enrichment processes.
• Manage the architectural framework of all MarTech systems and processes, ensuring optimal data flow between systems and accurate attribution. 
• Be an expert in customer data, partnering with GTM team and Data/BI team to correctly report on CLTV and CAC in order to inform strategic recommendations of lifecycle marketing programs
• Own the systems, processes, and tooling responsible for effective lead routing and funnel conversion metrics
• Manage all technical aspects of key marketing systems (marketing automation, CRM, lead enrichment, intent data, gifting platform, lead routing, GA4, lead tracking, etc.) used to generate, distribute, and report on revenue generating activities, while optimizing the technology, data, and processes that fuel the marketing team. 
• You'll work closely with Growth (Marketing, Sales, CX) and Engineering (Data, Business Intelligence) teams to optimize existing MarTech, ensuring tooling  supports and enhances current programs, reporting, and operations. 
• Create and maintain an accurate system of record of standard processes, procedures, rules and requirements. 
• Proactively manage intake solution and ticket management in order to enhance operational efficiency and streamline workflows 

The impact you'll be making by joining us:

Within 6 months you will:

• Process Improvement & Optimization - Within six months, the Senior Marketing Operations Manager will have optimized and documented new and existing processes, resulting in increased efficiency, data hygiene, and operational knowledge. 
• Enhanced Reporting and Analytics - You will have effectively analyzed marketing data and reporting gaps in order to identify trends, patterns, and areas of improvement. By this time, you will have developed more sophisticated reporting mechanisms and dashboards to track key performance accurately to enable better decision making across the marketing team. 
• Quick Wins Implementation - Within six months, you will have identified and implemented quick wins to address immediate pain points or inefficiencies. This could involve optimizing lead management processes, improving data quality and segmentation, or setting up new reporting and dashboards. 
• Technical Evaluation - Within six months, you will have evaluated our current MarTech stack and identified gaps or opportunities of improvement.
• Training and Documentation - You will have clearly documented processes (within Confluence) and established marketing training protocol for new processes, tools, and technologies. You will ensure the team is equipped to leverage the enhancements you've made to our tooling, technology, and procedures. 

Within 12 Months:

• Strategic Alignment: Within your first year, you will have successfully played a key role in strategic planning exercises, collaborating with senior leadership to align marketing operations with broader business objectives. This includes developing long-term roadmaps, setting performance targetings, and prioritizing initiatives that drive sustainable growth and competitive advantage. 
• Measurable Impact - Within your first year, your impact would be measurable in terms of improved program efficiency (e.g. lowering CAC, improving pipeline generation, improving MQL-OPP rate, enhancing LTV, etc.), enhanced program visibility, and revenue growth. You will have implemented systems to track and analyze marketing performance metrics and demonstrate the tangible value of each channel's efforts. 
• Continuous Improvement, Innovation, and Mentorship - As a senior manager, you will have helped to develop a culture of experimentation within the marketing and overall ops team, regularly testing new strategies, tactics, and technologies to stay ahead of the curve. You will have provided mentorship and guidance to more junior ops members and created systems and procedures that empower operational efficiency. 

Experience & Qualifications:

• 6+ years of marketing operations and/or marketing technology related experience
• Expert level skills in marketing automation software (HubSpot, Marketo) and Salesforce. Plus a strong experience with the following tools: ETL/CDPs (Hightouch, Segment), Metadata, ZoomInfo, Clearbit, Google Analytics, Adwords, HotJar, Ahrefs, and content management systems (Webflow).
• Proven track record of successfully managing marketing tech stacks and integrating them with supporting tools/systems
• Expertise in attribution models to monitor marketing's impact on the business
• Prior implementation and ownership of lead lifecycle management, including lead scoring, lead stage management, lead nurture, funnel performance reporting, and conversion/performance metrics.
• Strong experience with B2B SaaS business models, with a proven ability to use data to analyze marketing funnels, and recommend small changes that result in large improvements.
• Proficiency in project management, process improvement/development cross functional collaboration and critical problem solving.
• Experience establishing and empowering teams with operational processes 
• High attention to detail, strong communicator, well organized and able to manage multiple projects simultaneously
• Data-driven, well organized, detail-oriented, and self-starter

Who We Strive To Be as Homebotters:

• We are Humbly Hungry
• We are Courageously Authentic
• We Challenge Limiting Beliefs
• We Keep our Eye on the Ball, Hand in the Dirt
• and we do all of this TOGETHER, as a team, and we have fun doing it!

Read about how we rolled out these values to the organization!

Why Homebot?

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members, aka Homebotters, are not only passionate about our product, but also about how they interact with each other. We push ourselves every day to be better, challenge each other to continuously grow, and to have fun doing it. We are professional when we need to be and goofy when it's time to celebrate a win. We realize we might be a little biased so we encourage you to check out our Glassdoor reviews and visit BuiltinColorado's Best Places to Work list (#91) and Best Midsize Places to Work (#44) for 2024!

With the mortgage and tech industries being highly male-dominated, we're proud to be a tech company in the mortgage space with ~40% female employees across the organization. We encourage you to check out two of our awesome BuiltinColorado's articles featuring one of our fantastic engineers, as well as our Chief Customer Officer!!

We appreciate and value what our team members do every day, so we offer some amazing benefits to reward them:

Perks/Benefits:

• Annual minimum 10% performance bonus target
• Medical (Aetna) / Dental (Aetna) / Vision (VSP)
  • Homebot covers 99% for the employee and 50% for dependents
• 401(k) match
  • Homebot matches 100% on the first 3% and an additional 50% on the next 2% (Homebotter contributes 5% and receives 4% from Homebot!)
• Flexible Vacation Policy - we believe in taking care of yourself & rewarding team members so we offer a flexible time off policy!
• 6 days of Sick/Mental Health time
• Paid Parental Leave - 12 Weeks!
• Hybrid Working Model - Blend Work From Home and In-Office Days
• Budget for Home Office Setup
• Denver EcoPass for light rail and bus system
• Office location in downtown Denver (modern, spacious 4-story with top floor deck ⛰)
• Weekly catered lunches in-office on Thursdays
• Nitro cold brew, french press, and snacks (vegan, gluten-free and food allergy safe options available)
• Stocked beer/wine fridge
• Fun quarterly events like Rockies games, holiday parties, etc.
• Awesome culture! Awesome coworkers! (seriously, have you seen Glassdoor?)
• We give back to the community (Habitat for Humanity, Giving Tree)
• Open work environment with sit/stand desks
• Financial Wellness Program
• Free Employee Assistance Program & Mental Health Coaches
• Educational Assistance Program
• Annual Training Budget for Professional Development
• Relocation Reimbursement to the Denver area

Our DEI Mission

Homebot values and is strengthened by diversity. We believe that everyone comes from a diverse set of backgrounds and each member brings different skills to the group. With that, we're committed to ensuring equity within as many aspects of our organization as we can. 

Homebot is proud to be an equal opportunity employer and we encourage all applicants to apply. All qualified applicants will receive consideration for employment, transfer, or promotion opportunities without regard to race, color, religion, gender, gender identity or expression, sexual orientation including transgender status, national origin/ancestry, genetics, pregnancy, disability, age, marital status, familial status or veteran status. We also encourage you to apply even if your experience doesn't precisely match the job description :)

More about Homebot

Problem we're solving:

The US homeownership market is the largest asset class in the world at $30 trillion but is essentially an “unmanaged” asset that causes people to leave billions of dollars on the table every year. At the same time, loan officers and real estate agents spent $20 billion a year on desperate attempts to maintain mindshare and loyalty with their past clients in hopes of gaining more repeat and referral business.

Our solution:

Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by empowering consumers to build wealth through homeownership. The award-winning client portal delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. With an average 50% monthly engagement rate, Homebot ensures lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the largest asset they may ever own, their home. 

It's definitely a game-changer and we are truly making an impact. Having launched in 2016, we're over 100 Homebotters strong and expect to continue that growth throughout the year. Join us!

Check out our website at www.homebot.ai