Sr Solution Provider Marketing Manager - Blackline

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

We are seeking a dynamic Senior Marketing Manager to develop and lead BlackLine’s global solution provider marketing program. This role will be charged with activating our network of solution providers enabling them to grow their BlackLine practice.

This role requires a well-versed marketer with a demonstrated history of building and executing strategic marketing plans, campaigns and programs. The ideal candidate has served in an alliance/channel marketing role or similar in a SAAS/Technology organization for 10 plus years, bringing expertise, best practices, and insights to the role.

1. Program Strategy Development:

• Drive a global marketing strategy that activates our network of solution providers enabling them to grow their BlackLine practice.
• Develop a program with marketing tools, resources and guided practices tailored for solution providers to execute on their own.
• Collaborate with internal stakeholders such as the solution provider team, marketing, and regional teams to assure alignment around business strategy, messaging and KPIs.
• Understand the marketing landscape to include tactics that maximize the opportunity for the partners to create/execute a well-balanced plan.
• Assure programs and initiatives are adaptable and flexible to be leveraged and/or localized in different regions.

2. Partner Engagement and Enablement:

• Build and maintain strong relationships with channel partners, serving as the primary point of contact for all marketing-related matters.
• Keep partners active and engaged to drive their own successful marketing programs through quarterly updates, webinars, and trainings.
• Create one-to-many training programs and resources to educate partners on marketing best practices, tools, and resources.
• Provide recommendations and opportunities for partners to participate in or leverage such as events, self-serve promotions, third party resources.
• Understand partner requirements, challenges, and opportunities to effectively support their success.

3. Marketing Program Development:

• Design and create a program that provides partners access to tools, resources, and training for marketing BlackLine that they can operationalize on their own.
• Equip the partners with marketing plan templates, recommended tactics and seasonal and/or point-in-time areas of focus.
• Design and implement turn-key campaigns, kits and programs to drive engagement, lead generation, and sales enablement.
• Oversee the creation of or adapt compelling marketing collateral, including presentations, sales tools, and digital content, tailored to the partners’ audiences.

4. Performance Tracking & Analysis:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness the program and tools.
• Monitor campaign performance, analyze data insights, and provide actionable recommendations for optimization and improvement.
• Stay updated on industry trends, competitor activities, and emerging opportunities.
• Use internal and market insights to refine partner marketing strategies and identify areas for differentiation.
• Provide regular reports to leadsership and stakeholders on the effectiveness and ROI

5. Operations and Administration:  

• Manage marketing budget and partner marketing co-fund.
• Ensure effective allocation of funds and approve and track expenditures.
• Create efficiencies and automation around co-fund execution.
• Monitor expenditures and ensure compliance with budgetary constraints.

6. Cross-functional Collaboration: 

• Work closely with internal teams, including solution provider leaders, alliance team, sales, and marketing to ensure alignment and integration of marketing efforts.
• Collaborate on internal joint initiatives to drive mutual success.

• Years of Experience in Related Field: 10 – 12 years plus demonstrated experience in an

  alliances/channel marketing role, or similar serving a growing alliance/channel partner ecosystem.

• Experience with Salesforce or similar CRM system and Marketo or other similar marketing automation platform.
• Experience working within partner portal platforms or similar partner service tools.
• 5% travel 

• Bachelor’s Degree in marketing, business, or a related field. MBA is a plus.
• 10 plus years of experience in partner marketing, channel marketing, or related roles.
• Proven track record of developing successful joint-marketing programs and partner relationships.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication skills, both written and verbal.
• Ability to use data and insights to inform or build a business case.
• Proficiency in marketing automation and analytics tools.
• Creative thinker with a strategic mindset and a keen eye for detail.
• Self-starter able to work independently with minimal supervision and guidance.
• Ability to work collaboratively across teams and build consensus.
• Flexibility to adapt to a fast-paced, evolving environment.

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

Placement within this range depends upon several factors, including the applicant’s prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.