Senior Marketing Manager—SAP Marketing - Blackline

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

We are seeking a dynamic Senior Marketing Manager to lead the global and regional marketing
program for BlackLine’s SAP Solution Extension partnership. As the central point of contact for
SAP Marketing, the charter of this role is the development and execution of our global SAP
marketing and engagement strategy. This strategy will encompass programs and initiatives
that strengthen our presence and expands our reach to/through/with SAP in alignment with
business and growth objectives.

This role requires a well-versed marketer with a demonstrated history of building and executing
strategic marketing plans and programs with the ability to synthesize inputs across marketing.
The ideal candidate has served in an alliance/channel marketing role or similar in a
SAAS/Technology organization for 10 plus years, bringing expertise, best practices, and
insights to the role. Experience with SAP’s Financial Management Solutions line of business
and/or the top global accounting consulting firms a plus.

1. Strategy Development

• Develop and govern a global SAP marketing strategy outlining clear goals,
  messaging and positioning, tactics, and metrics for success. 
• Partner closely and in step with internal stakeholders such as marketing, regional
  teams, and SAP SMEs to assure alignment around business strategy, messaging
  and KPIs
• Understand the marketing landscape to include tactics and maximize channels
  to create a well-balanced plan.
• Assure programs and initiatives are adaptable and flexible to be leveraged
  and/or localized globally.

2. Joint-Marketing/assets:

• Collaborate with SAP and Alliance counterparts to design and execute joint
  marketing programs and campaigns.
• Bring the story to life though win stories, post implementation stories/assets,
  thought pieces.
• Create and manage co-branded/joint marketing assets, including collateral, web
  content, social media content, and campaigns.

3. Demand Generation:

• Develop and execute programs/campaigns that deliver upon the call to action,
  drive leads and/or nurture the funnel.
• Collaborate with internal and partner stakeholders on opportunities to leverage
  content/assets, engagements, and channels to drive demand.
• Analyze performance and provide insights for continuous improvement

4. Event and Webinar Coordination:

• Lead/inform the BlackLine event strategy for marque events like SAPinsider,
  Sapphire and regional events with SAP and consulting partners.
• Drive programs with the regional Field Alliance Teams globally creating
  awareness within their regions to customers and prospects. This may include
  regional tours/visits, attending, co-driving events with partners.
• Manage event logistics, including agreements and funding, securing content
  development resources, speaker coordination, promotion, and post-event followup.
• Analyze performance and provide insights for continuous improvement.

5. Market and Competitive Analysis:

• Stay updated on industry trends, competitor activities, and emerging
  opportunities.
• Use internal and market insights to refine partner marketing strategies and
  identify areas for differentiation

6. Performance Measurement and Reporting:

• Utilize data-driven insights to enhance programs, inform decisions and drive
  improvements across marketing, the region and within our partner ecosystem.
• Track and analyze key performance metrics related to partner marketing
  initiatives.
• Provide regular reports to stakeholders on the effectiveness and ROI of partner
  marketing efforts.

7. Operations and Administration

• Oversee the management of marketing budget, including budget execution and
  coordination for both the region and partner. This involves ensuring effective
  allocation of funds, tracking expenditures, and facilitating seamless
  collaboration between the partner and internal stakeholders to optimize resource
  utilization and achieve mutual business objectives.
• Manage the processing of agreements internally related to events, sponsorships,
  and partner marketing activities. This includes ensuring compliance, mitigating
  risks, and establishing mutually beneficial terms that align with our strategic
  goals.

• 10 plus years of demonstrated experience in an
  alliances/channel marketing role, or similar serving a growing alliance/channel partner
  ecosystem.
• Experience with Salesforce or similar CRM system and Marketo or other similar
  marketing automation platform
• Experience working within partner portal platforms or similar partner service tools
• 10-15% travel

• Bachelor’s degree in business, Marketing or a related field, MBA preferred
• 10 plus years of experience in partner marketing, channel marketing, or related roles.
• Proven track record of developing successful joint-marketing programs and partner
  relationships.
• Strong project management skills with the ability to handle multiple initiatives
  simultaneously
• Excellent communication skills, both written and verbal.
• Ability to use data and insights to inform or build a business case.
• Proficiency in marketing automation and analytics tools.
• Creative thinker with a strategic mindset and a keen eye for detail.
• Self-starter able to work independently with minimal supervision and guidance.
• Ability to work collaboratively across teams and build consensus.
• Flexibility to adapt to a fast-paced, evolving environment.

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

Placement within this range depends upon several factors, including the applicant’s prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.