Senior Marketing Manager – Omnichannel Growth - PracticeTek
San Diego, CA
About the Job
Our Company
At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.
PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.
We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
The Career Opportunity:
We are seeking an innovative Marketing Manager to plan and oversee the implementation of our marketing strategies across all available channels. You will be working with the vertical teams to develop channel-specific marketing strategies, planning and executing marketing campaigns, and reporting on results. You will manage a team of specialists to execute the strategies you and the vertical teams have set forth.
To ensure success as a Channel Marketing Manager, you should demonstrate extensive knowledge of channel marketing strategies and experience in a related industry. An outstanding channel marketing manager will be someone whose expertise results in optimized marketing strategies and increased profitability.
The position is based in San Diego, CA with a hybrid work schedule (3 days per week in office).
Areas of Accountability:
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $60,150 - $130,000 for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.
PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier, and more accessible, for everyone. We deliver robust software solutions that support practitioners, and foster exceptional patient experiences, contributing to the growth of healthcare clinics specializing in chiropractic, dental, orthodontics, optometry, and multi-discipline therapy.
We believe healthcare should be easy. We’ve built PracticeTek to make sure that it is. PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, nutritionists, and integrated medicine practices. PracticeTek invests in middle-market, retail-healthcare SaaS companies. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for the better, for all.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
The Career Opportunity:
We are seeking an innovative Marketing Manager to plan and oversee the implementation of our marketing strategies across all available channels. You will be working with the vertical teams to develop channel-specific marketing strategies, planning and executing marketing campaigns, and reporting on results. You will manage a team of specialists to execute the strategies you and the vertical teams have set forth.
To ensure success as a Channel Marketing Manager, you should demonstrate extensive knowledge of channel marketing strategies and experience in a related industry. An outstanding channel marketing manager will be someone whose expertise results in optimized marketing strategies and increased profitability.
The position is based in San Diego, CA with a hybrid work schedule (3 days per week in office).
Areas of Accountability:
- Evaluate and make recommendations to improve existing channel marketing strategies
- Develop new channel marketing strategies with vertical teams and implement their marketing plans
- Target specific channels to promote products, including pay-per-click advertising, social media platforms, emails, website contents and SEO strategies
- Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
- Determine which platforms to advertise on and make recommendations to vertical teams
- Gather marketing campaign data, evaluating the impact of strategies, and reporting the results.
- Oversee team of channel specialists to deliver exceptional results
- Ensure that budget is utilized in the most effective and efficient way to deliver business results -- measured by Marketing Cost per Acquisition.
- 5 years’ experience in B2B channel marketing; demonstrated success marketing software solutions
- Healthcare experience a Plus
- Motived by KPIs and guided by data
- Proven ability to build relationships at all levels, both internally and externally
- Collaborate with both in-person and remote colleagues
- Ability to effectively lead a hybrid team
- Detail-oriented, self-motivated, and creative
- Strong project management skills with exceptional attention to detail and deadlines
- Proven ability to excel in a dynamic, fast-paced environment
- Hubspot experience (a plus)
- Webflow experience (a plus)
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $60,150 - $130,000 for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
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Source : PracticeTek