Senior Marketing Manager - LeaseLabs

LeaseLabs is currently hiring a full-time Senior Marketing Manager.

www.LeaseLabs.com

LeaseLabs is a multifamily innovation powerhouse. Driven by more than 100 creators, designers, and thinkers, our Full Stack Marketing agency was founded in 2008 for the sole purpose of providing strategic marketing, creative, and technology services within the multifamily vertical.
 

We’re rapidly expanding our footprint across America which was why we scored our fourth spot on the 2017 Inc. 5000’s list of the Fastest-Growing Private Companies in America. We were also featured in the Silicon Valley Review in a feature piece as one of the Top Ten Fastest Growing Marketing & Advertising Companies of 2017!
 

We’re looking for top talent to join our LeaseLabs Team and contribute to the marketing/advertising needs of our diverse clients in an engaging, professional, fun and fast-paced environment!

The Senior Marketing Manager position is responsible for the end-to-end marketing strategy and execution to accelerate company growth. Senior Marketing Manager will lead, train, and mentor the internal Marketing team, as well as become a spokesperson of the LeaseLabs brand.

The Senior Marketing Manager position reports to the President.

Major Goals and Responsibilities:

• Lead marketing initiatives across the company including multi-channel lead generation, go-to-market strategies for new product launches, brand refreshes, brand reputation management, and internal communications

• Partner closely with Sales to drive revenue, meet monthly goals, and identify new pipeline expansion opportunities

• Partner with Business Development team to manage new business proposals and presentations

• Partner with product teams to identify enhancements and features that will drive incremental value for customers

• Develop product-specific content to educate both internal teams and clients on multifamily marketing trends and best-practices

• Maintain a strong understanding of multifamily and marketing industry trends, the competitive landscape and customer behaviors

• Create best-practice processes for lead generation, with a clear focus on tracking, measuring and communicating performance

• Articulate the projected and actual ROI of marketing activities

• Build, maintain and optimize digital campaigns and capabilities extending across SEO, SEM & other digital channels

• Continually push LeaseLabs positioning, messaging and branding to effectively tell our story across industry verticals

• Oversee execution of all trade shows and events

• Forecast annual business development and marketing budget

• Analyze individual marketing team member performance to continually meet and exceed quarterly OKR objectives

Behavioral Traits, Attitudes and Skills Required:

• Strong interpersonal skills including mentoring, coaching, collaborating, and team building

• Strong analytical, planning, and organizational skills with an ability to manage competing demands

• Excellent oral and written communications skills

• Creative approach to problem-solving with the ability to focus on details while maintaining a strategic view

• Flexibility to adapt to an ever-changing environment

Prerequisites:

• Associate or Bachelor’s degree in Marketing, or related area

• At least 5+ years of relevant professional experience in Marketing

• Demonstrated experience managing direct reports

• Demonstrated experience managing projects from conception to completion

• Ability to work effectively in a team environment, across the organization, as well as work independently

• Proven ability to meet goals in dynamic, fast changing environment

• Flexible and able to work fast under tight deadlines with demanding quality requirements

• Prior experience with Hubspot, Salesforce

• Experience building complex marketing programs and reporting on the results

• Experience with digital and direct response marketing

• Ability to travel 25-30%
   

Compensation:

• Salary: DOE

• Benefits: Medical, Dental, Vision, Life, 401(k), FSA

• Paid Time Off: Three weeks

• 11 Paid Holidays

• Annual Bonus Plan

Other Perks:

• Company Events (including Wine Wednesdays, Fit Challenges, & Volunteer Events)

• Fido Fridays - we love our furry friends!

• Work From Home Fridays

• Educational Reimbursement Program

• Excellent office location and casual environment

• Advancement opportunities as company grows and expands markets