Senior Marketing Manager - The Planet Group

Senior Marketing Manager, Business Responsibility

Pay Rate: Up to $80/hour depending on experience and location
Location: 100% Remote
Duration: ~ 4 Months

Our well-known Technology client's Global Business Marketing team is looking for an experienced, savvy and nimble marketer, who is passionate about the role the brand plays in the evolution toward a safer digital landscape that protects people and helps businesses grow, to join their Safety & Integrity marketing team. The successful candidate will develop and execute the marketing strategies and programs to support critical Business Responsibility efforts for advertisers, agencies, partners and industry bodies. 

This is a 40 hour/week, fully remote role. This is a 4 month contract position with the high chance of extension.

Senior Marketing Manager Responsibilities

• Help set the business marketing strategy for Safety & Integrity initiatives globally, developing progressive approaches to educate, inspire and enable clients and the industry.
• Craft the outbound marketing strategy for Business Responsibility for key solutions and GTM moments related to integrity (e.g., elections, ads and commerce policies/best practices), responsible media investments (including DE&I and youth wellness) and the regulatory environment.
• Create and scale compelling, integrated marketing content (e.g., POVs, narratives, messaging, presentations, guides, product collateral, videos, digital, etc.).
• Collaborate with cross-functional partners (e.g., Industry Marketing, Events, Global Customer Marketing, Comms, Digital) on opportunities to leverage and scale work via major marketing moments, campaigns and channels to reach relevant audiences.
• Partner with global cross-functional teams, including business product marketing, sales, PR and policy to advance goals.
• Stay abreast of breaking news, geopolitics and technology trends in the advertising industry.
• Deliver deliverables include marketing programs, narratives, messaging, collateral, digital communications and more.

Senior Marketing Manager Requirements:

• 7+ years' experience.
• Bachelor's degree in related field.
• Have the ability to think creatively to bring simplicity and transparency to complicated, nuanced topics while collaborating with a wide network of internal partners, such as Integrity, Policy, Comms, Legal, Sales, Marketing and Product Marketing.
• Experience as a strategic thinker, a storyteller and a proactive self-starter with confidence operating in high-pressure situations with senior stakeholders.
• Strong understanding of the digital advertising industry, including how the advertising landscape is changing due to societal shifts and pressure, is a must.