Senior Marketing Manager, Enterprise Software - Vistar Media
Manhattan, NY 10001
About the Job
Out-of-Home (OOH) is the fastest growing channel in advertising. From billboards to retail media to urban panels, 98% of us see at least one OOH advertisement every week. It's a part of life. As the pioneer in OOH technology, we build solutions that help brands find their audience in the right place at the right time, on digital signage networks around the corner, or around the world.
About us:
Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight.
From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.
About the role:
We are expanding our marketing team and are looking for an expert communicator, creative thinker, marketing strategist and hands-on go-getter to join as the Marketing Manager supporting our enterprise software business line. We specialize in large-scale deployments of digital advertising and content management systems, catering to complex requirements in the digital media industry. We are seeking someone to lead the marketing initiatives for our enterprise SaaS products, including an Ad Server and a Content Management System for digital out-of-home. This role is pivotal in driving awareness and sales among our existing media owner customers and expanding our market reach.
What you'll do:
- Develop and implement comprehensive marketing strategies for our SaaS products to drive awareness and adoption
- Manage the marketing budget and allocate resources efficiently.
- Act as lead project manager for all enterprise software marketing campaigns, coordinating with the digital marketing, content marketing, regional marketing and design teams as needed
- Own creation and maintenance of sales collateral & materials
- Logistical support for events (branding & sourcing of materials; registrations; in-person & on-the-ground event management)
- Ad hoc marketing support for enterprise software sales team (eg. branded materials; signage & collateral for in-person client engagement/mailings)
- Develop case studies and client testimonials showcasing the business impact of Vistar's enterprise software products
- Work closely with the head of the business line, maintain a dotted line reporting to the SVP of Marketing, and partner closely with the rest of the marketing department on specific programs.
- Analyze market trends and customer feedback to continually refine marketing strategies.
- Collaborate with cross-functional teams to ensure alignment with company goals and objectives.
What experience we're looking for:
- A minimum of 5 years in marketing for a B2B technology company
- Bachelor's degree in Marketing, Business or a related field
- Excellent written and verbal communication skills and extremely high attention to detail
- Ability to coordinate across multiple internal stakeholders (regional & corporate)
- Strong analytical skills and data-driven thinking
- Bachelor's degree
Who you are:
- Passionate about marketing as a profession and constantly looking to learn more & grow
- High standards of accuracy and attention to established processes and procedures
- Interest in online advertising and technology
- You can work within your own deadlines, as well as others
What we offer:
- Competitive salary and bonus potential.
- Comprehensive health benefits.
- 401k + match.
- Quarterly Lifestyle Stipend.
- Unlimited PTO and summer Fridays.
- A positive work culture and a dynamic team environment.
- An approachable and accessible C-Suite.
- Company-wide and team specific entertainment budgets for both in-person and virtual team building.
- A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office.
- Sponsored Volunteer Events and Vistar Gives Back program.
Pay Information Disclaimer:
At Vistar Media, we carefully consider a wide range of factors, including experience, skills, and other relevant business considerations. These considerations can cause compensation to vary. Please note that the salary range information that follows is a good faith estimate for this position. The salary range estimate for this position as performed in New York City is $116,000 - $130,000 per year plus bonus potential, comprehensive health benefits, 401k with company match, and a lifestyle stipend. The salary range for this position as performed outside of New York City may vary. The actual pay will be at Vistar Media's sole discretion, and determined by factors including but not limited to geographic location, skills, qualifications, and experience.
If you're ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we'll see you out there.
Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.
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Source : Vistar Media