Senior Marketing Manager - Vensure Employer Solutions

About Us

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com

Position Summary

The Senior Marketing Manager, Paid Digital will be responsible for developing and executing comprehensive paid digital strategies that drive growth, enhance the market presence of our product and services portfolio, and optimize return on ad spend (ROAS). This position will collaborate closely with the VP of Digital & Technology and may lead one to two strategists.

Essential Duties and Responsibilities

• Act as a subject matter expert in Paid Media, providing insights and guidance to drive strategic initiatives.
• Develop, execute, and manage comprehensive paid media strategies that align with business unit and Division Partner goals, ensuring measurable outcomes.
• Lead strategic planning sessions and team meetings, fostering collaboration and innovation.
• Design and implement educational initiatives for the paid media team, including creating internal resources and conducting training sessions.
• Stay abreast of emerging industry trends, technologies, and platform advancements, integrating new knowledge into strategies and practices.
• Manage relationships with vendors and contractors and occasionally collaborate with agencies to optimize campaign performance.
• Oversee budget management and reporting by business unit and Division Partners, ensuring financial efficiency and accountability.
• Collaborate with other departments and client teams to develop and execute integrated digital marketing strategies that drive business growth.

Knowledge, Skills, and Abilities

• Extensive experience managing large budgets and campaigns across various digital advertising channels, including, but not limited to, paid search, paid social, display, retargeting, video, digital OOH and CTV.
• In-depth understanding of digital marketing tactics across channels such as SEO, social media, email, and PR.
• Proficiency in programmatic platforms and media buys.
• Strong hands-on experience with Google Analytics and Google Tag Manager
• Extensive experience with Salesforce (SFDC), especially in reporting.
• Familiarity with 6Sense and various marketing platforms such as Hootsuite, Hub spot, Marketo, Clear bit, Everest, Power BI, Mutiny, Click Cease, and Stack Adapt.
• Knowledge of bid management and ad serving platforms.
• Strong written and verbal communication skills.
• Excellent research, analytical, and Excel skills.
• Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment.

Education & Experience

• Bachelor's degree or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs) preferred.
• Minimum of five years' experience in paid media management, including at least three years in a global corporation with multiple business units or in a large agency managing multiple accounts.

• Desired Certifications:
• Google Analytics Individual Qualification
• Meta Certified Digital Marketing Professional
• Google Ads Certification
• Bing Ads Accredited Professional