Senior Marketing Campaign Manager - Humana
Washington, DC
About the Job
Become a part of our caring community and help us put health first
Humana’s Marketing organization is seeking an experience Marketing Campaign Manager to join the Acquisition Email Marketing team working remote anywhere in the US. To drive new member acquisition, Humana is leveraging a highly skilled team to generate engagement and sales across marketing technology platforms. This team designs, develops, and executes prospect marketing journeys through Salesforce Marketing Cloud (SFMC), aiming to enroll prospects in a Humana Medicare plan. We are looking for an acquisition-focused digital marketing professional with expertise in SFMC. The ideal candidate will have a strong background in targeted e-mail and SMS communications and be well-versed in current channel trends and best practices.
As the Senior Marketing Campaign Manager, you will work with a diverse team of marketing and technical experts in an agile environment to build strategies based on consumer insights and segmentation. You will create and execute strategic digital marketing campaigns across e-mail, SMS, and web channels, working with our SFMC team to design effective journeys. You will also be responsible for submitting all creative for legal and compliance review, ensuring all content meets regulatory requirements before launch. Additionally, you will collaborate with our internal creative team to develop engaging e-mail and SMS content that drives consumer enrollment as well as set up testing and seek optimization opportunities based on campaign performance metrics.
Key Role Functions
+ Collaborate with digital marketing stakeholders, segment team, and Product Owner to build comprehensive marketing strategy documentation for each initiative
+ Serve as the E-mail and SMS Subject Matter Expert on a customer acquisition- focused journey team, providing insights and best practices for digital prospect experiences
+ Submit all creative for legal and compliance review, ensuring timely approval and adherence to all requirements
+ Participate in agile ceremonies (stand-ups, sprint planning, story completion, PI Planning, retrospectives, etc.) to efficiently manage end-to-end journey launches
+ Champion an acquisition-focused mindset to support business goals and sales objectives
+ Work directly with the Product Owner and Data team to provide weekly performance metrics to business partners
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree
+ 5+ years in digital marketing with a focus on E-mail and SMS
+ Demonstrated knowledge of marketing platforms and their capabilities such as: Unica, Adobe Campaign, Acoustic, SFMC, etc.
+ Proven ability to work with cross-functional teams
+ Experience leveraging SFMC for prospect e-mail journeys
+ Background in acquisition-focused marketing
+ Strategic thinker with strong analytic and problem-solving skills
+ Excellent written and verbal communication skills
+ Team player with a hands-on approach
+ Passion for enhancing the consumer experience
+ This role is a nationwide remote role, but m ust be able to accommodate EST time zone
Preferred Qualifications
+ SFMC Email Specialist Certification
+ Experience working in an Agile framework
+ Experience working in a highly regulated industry
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$78,400 - $107,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 01-07-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana’s Marketing organization is seeking an experience Marketing Campaign Manager to join the Acquisition Email Marketing team working remote anywhere in the US. To drive new member acquisition, Humana is leveraging a highly skilled team to generate engagement and sales across marketing technology platforms. This team designs, develops, and executes prospect marketing journeys through Salesforce Marketing Cloud (SFMC), aiming to enroll prospects in a Humana Medicare plan. We are looking for an acquisition-focused digital marketing professional with expertise in SFMC. The ideal candidate will have a strong background in targeted e-mail and SMS communications and be well-versed in current channel trends and best practices.
As the Senior Marketing Campaign Manager, you will work with a diverse team of marketing and technical experts in an agile environment to build strategies based on consumer insights and segmentation. You will create and execute strategic digital marketing campaigns across e-mail, SMS, and web channels, working with our SFMC team to design effective journeys. You will also be responsible for submitting all creative for legal and compliance review, ensuring all content meets regulatory requirements before launch. Additionally, you will collaborate with our internal creative team to develop engaging e-mail and SMS content that drives consumer enrollment as well as set up testing and seek optimization opportunities based on campaign performance metrics.
Key Role Functions
+ Collaborate with digital marketing stakeholders, segment team, and Product Owner to build comprehensive marketing strategy documentation for each initiative
+ Serve as the E-mail and SMS Subject Matter Expert on a customer acquisition- focused journey team, providing insights and best practices for digital prospect experiences
+ Submit all creative for legal and compliance review, ensuring timely approval and adherence to all requirements
+ Participate in agile ceremonies (stand-ups, sprint planning, story completion, PI Planning, retrospectives, etc.) to efficiently manage end-to-end journey launches
+ Champion an acquisition-focused mindset to support business goals and sales objectives
+ Work directly with the Product Owner and Data team to provide weekly performance metrics to business partners
Use your skills to make an impact
Required Qualifications
+ Bachelor's Degree
+ 5+ years in digital marketing with a focus on E-mail and SMS
+ Demonstrated knowledge of marketing platforms and their capabilities such as: Unica, Adobe Campaign, Acoustic, SFMC, etc.
+ Proven ability to work with cross-functional teams
+ Experience leveraging SFMC for prospect e-mail journeys
+ Background in acquisition-focused marketing
+ Strategic thinker with strong analytic and problem-solving skills
+ Excellent written and verbal communication skills
+ Team player with a hands-on approach
+ Passion for enhancing the consumer experience
+ This role is a nationwide remote role, but m ust be able to accommodate EST time zone
Preferred Qualifications
+ SFMC Email Specialist Certification
+ Experience working in an Agile framework
+ Experience working in a highly regulated industry
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
+ Satellite, cellular and microwave connection can be used only if approved by leadership
+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
+ Health benefits effective day 1
+ Paid time off, holidays, volunteer time and jury duty pay
+ Recognition pay
+ 401(k) retirement savings plan with employer match
+ Tuition assistance
+ Scholarships for eligible dependents
+ Parental and caregiver leave
+ Employee charity matching program
+ Network Resource Groups (NRGs)
+ Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$78,400 - $107,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 01-07-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana