Senior - Marketing Campaign Management - Humana
Washington, DC
About the Job
Become a part of our caring community and help us put health first
The Senior Marketing Campaign Manager reports directly to the Associate Director, Portfolio & Campaign Management and is responsible for end-to-end management of marketing campaigns to drive brand awareness, customer engagement, and sales growth. This role requires excellence in project management skills with a strong understanding of marketing principles and the ability to analyze and interpret data to inform decision-making.
This role requires excellence in project management, collaboration, and communication skills with a strong understanding of marketing principles and the ability to analyze and interpret data to inform decision-making.
Key Responsibilities :
+ Responsible for the end-to-end execution of campaigns, serving as the continuous link between the various stages in the campaign lifecycle, including the planning, execution, analysis, and optimization of marketing initiatives, focusing on specific campaigns aimed at achieving defined objectives
+ Constantly evaluate trade-off decisions to ensure speed, efficiency, and quality of campaign development
+ Manages the budget, timeline, and resource allocation needed for the successful execution of each campaign
+ Contribute to the continuous improvement process for campaign execution
+ Responsible for operational reporting to leadership to support a wholistic view of the campaign portfolio
+ Serves as the central point of contact, ensuring seamless coordination across all stages of the campaign process
+ Manages multiple campaigns simultaneously while maintaining high standards of quality and efficiency
+ Analyzes campaign performance data to inform strategy decisions and optimize future marketing efforts
Use your skills to make an impact
Required Qualifications :
+ Bachelor's Degree and 5+ years of relevant experience in marketing, advertising, consulting, or relevant planning and management roles (e.g., project management, event planning and coordination, etc.)
+ Progressive marketing and/or advertising experience
+ Business-to-business and business-to-consumer marketing experience
+ Strong organizational and people management skills with proven ability to leverage easy-to-use project management tools to track project progress, timing, and accountability
Preferred Qualifications :
+ Master’s degree in marketing, advertising or a related communications field
+ Prior marketing experience for a Fortune 500 company
+ PMP certification
Additional Information
In addition to being a great place to work, Humana also offers industry leading benefits for all employees, starting your FIRST day of employment. Benefits include:
+ Medical Benefits
+ Dental Benefits
+ Vision Benefits
+ Health Savings Accounts
+ Flex Spending Accounts
+ Life Insurance
+ 401(k)
+ PTO including 8 paid holidays, one personal holiday, one day of volunteer time off, 23 days of annual PTO, parental leave, caregiving leave, and weekly well-being time
+ And more
Work at Home/Remote Requirements
Work-At-Home Requirements
+ To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
+ Wireless, Wired Cable or DSL connection is suggested.
+ Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
+ Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
#LI-LM1
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$69,800 - $96,200 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
The Senior Marketing Campaign Manager reports directly to the Associate Director, Portfolio & Campaign Management and is responsible for end-to-end management of marketing campaigns to drive brand awareness, customer engagement, and sales growth. This role requires excellence in project management skills with a strong understanding of marketing principles and the ability to analyze and interpret data to inform decision-making.
This role requires excellence in project management, collaboration, and communication skills with a strong understanding of marketing principles and the ability to analyze and interpret data to inform decision-making.
Key Responsibilities :
+ Responsible for the end-to-end execution of campaigns, serving as the continuous link between the various stages in the campaign lifecycle, including the planning, execution, analysis, and optimization of marketing initiatives, focusing on specific campaigns aimed at achieving defined objectives
+ Constantly evaluate trade-off decisions to ensure speed, efficiency, and quality of campaign development
+ Manages the budget, timeline, and resource allocation needed for the successful execution of each campaign
+ Contribute to the continuous improvement process for campaign execution
+ Responsible for operational reporting to leadership to support a wholistic view of the campaign portfolio
+ Serves as the central point of contact, ensuring seamless coordination across all stages of the campaign process
+ Manages multiple campaigns simultaneously while maintaining high standards of quality and efficiency
+ Analyzes campaign performance data to inform strategy decisions and optimize future marketing efforts
Use your skills to make an impact
Required Qualifications :
+ Bachelor's Degree and 5+ years of relevant experience in marketing, advertising, consulting, or relevant planning and management roles (e.g., project management, event planning and coordination, etc.)
+ Progressive marketing and/or advertising experience
+ Business-to-business and business-to-consumer marketing experience
+ Strong organizational and people management skills with proven ability to leverage easy-to-use project management tools to track project progress, timing, and accountability
Preferred Qualifications :
+ Master’s degree in marketing, advertising or a related communications field
+ Prior marketing experience for a Fortune 500 company
+ PMP certification
Additional Information
In addition to being a great place to work, Humana also offers industry leading benefits for all employees, starting your FIRST day of employment. Benefits include:
+ Medical Benefits
+ Dental Benefits
+ Vision Benefits
+ Health Savings Accounts
+ Flex Spending Accounts
+ Life Insurance
+ 401(k)
+ PTO including 8 paid holidays, one personal holiday, one day of volunteer time off, 23 days of annual PTO, parental leave, caregiving leave, and weekly well-being time
+ And more
Work at Home/Remote Requirements
Work-At-Home Requirements
+ To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
+ Wireless, Wired Cable or DSL connection is suggested.
+ Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
+ Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
+ Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
#LI-LM1
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$69,800 - $96,200 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Source : Humana