Senior Marketing Analyst - 1402259LMM_10-4658 - Beacon Hill Staffing Group, LLC
Boise, ID
About the Job
This job was posted by https://idahoworks.gov : For more information,
please see: https://idahoworks.gov/jobs/2313302 Our client, in the
healthcare space, is looking to add a Sr. Marketing Analyst to their
team for a 3-month contract. This is a remote role working EST
hours. The ideal candidate has experience with reporting
dashboards, and experience with marketing/campaign data as well as
deriving insights from the data to help build reports on behalf of
the marketing team. They do not need experience with any specific tool,
but transferrable experience with a data management platform, plus tools
such as Tableau, Sprinklr, etc., are needed.
The Senior Marketing Analyst is responsible for managing
cross-functional measurement practice that includes marketing
performance priorities, measurement, reporting and insights across paid
and owned marketing channels. Partnering with marketing and business
stakeholders, agencies and technology teams, candidate will implement
measurement tools and tactics, report on key metrics and generate
data-driven insight to help stakeholders understand campaign and tactic
effectiveness. As a leader they will be passionate about transforming
data into meaningful insights, testing propositions and optimizations
that drive marketing performance. They will generate fresh and
innovative approaches to using marketing data, technology, and analytics
in service of smarter, more informed decisions.
Key Responsibilities:
- Create a strategic measurement framework that communicates
measurement priorities and opportunities.
- Work with marketing and business partners to define measurement
plans for each campaign and channel effort.
- Develop, implement, and maintain effective tracking tools across all
paid and owned marketing channels, including email, SMS, organic and
paid social, direct mail, website and traditional advertising
channels.
- Oversee marketing campaign reporting across audiences and channels.
Build and maintain reporting dashboards to ensure prompt, accessible
and accurate output of data. Develop and refine reports to track and
communicate marketing trends and campaign results to measure the
effectiveness of tactics and strategies as well as examine return on
investment for marketing efforts. This may include reporting across
marketing systems in use such as marketing automation, social media
management tools etc.
- Contribute to the generation of regular and ad-hoc reporting
documents for Senior Management review. Present findings to
leadership and cross functional teams as needed.
- Conduct analysis for marketing across audiences and provide
recommendations on optimization strategies for cross-channel
marketing campaign performance across tactics.
- Lead multivariate and A/B testing as an ongoing discipline to
improve campaign audience targeting, channel utilization and media
placement/mix. Collaborate on research to test elements of creative
(personalization, product mix, message).
- Leverage propensity modeling to help guide customer-centric
targeting and retention strategies
- Analyze and recommend ways to optimize marketing spend - by fiscal
period, marketing channel and message.
- Partner with marketing teams and agencies to ensure accuracy and
timeliness of media investment and performance data; act as a
liaison for media team and digital/IT team to execute on tagging
strategy
- Partner with the channel team, enterprise technology, enterprise
analytics and digital strategy teams to determine appropriate
tracking systems and technology enhancements to improve data
accuracy and accessibility and reporting capabilities
- Participate on data governance and technology project implementation
teams as needed. Provide guidelines for data management to ensure
initial da a collection is optimized for analysis.
- Provide guidance in the area of data analysis and reporting to
members of the marketing team and other internal groups as needed.
- Prepare reports of findings, presenting data graphically and in
written formats. Provide insights and recommendations based on
analysis.
Qualifications:
Eight-plus years of experience, at least six years in digital marketing
analytics
Subject matter expertise in marketing analytics and measurement as well
as marketing fundamentals
Strong technical and interpersonal skills are essential, as well as the
ability to think critically and analytically, work independently and
handle multiple tasks. The ability to distill and convey findings
clearly is a critical component of the work
Proven track record in a complex, matrixed data environment
Able to operate strategically and build effective stakeholder
partnerships; able to collaborate with cross-functional partners in
varying levels of responsibilities
Understand extended marketing measurement and analytics needs to
identify capabilities & solutions
Experience partnering across marketing and other internal analytics
teams to help deliver marketing analytics solutions
Specific experience with digital media measurement, social listening,
testing, etc.
In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and
Attribution platf
please see: https://idahoworks.gov/jobs/2313302 Our client, in the
healthcare space, is looking to add a Sr. Marketing Analyst to their
team for a 3-month contract. This is a remote role working EST
hours. The ideal candidate has experience with reporting
dashboards, and experience with marketing/campaign data as well as
deriving insights from the data to help build reports on behalf of
the marketing team. They do not need experience with any specific tool,
but transferrable experience with a data management platform, plus tools
such as Tableau, Sprinklr, etc., are needed.
The Senior Marketing Analyst is responsible for managing
cross-functional measurement practice that includes marketing
performance priorities, measurement, reporting and insights across paid
and owned marketing channels. Partnering with marketing and business
stakeholders, agencies and technology teams, candidate will implement
measurement tools and tactics, report on key metrics and generate
data-driven insight to help stakeholders understand campaign and tactic
effectiveness. As a leader they will be passionate about transforming
data into meaningful insights, testing propositions and optimizations
that drive marketing performance. They will generate fresh and
innovative approaches to using marketing data, technology, and analytics
in service of smarter, more informed decisions.
Key Responsibilities:
- Create a strategic measurement framework that communicates
measurement priorities and opportunities.
- Work with marketing and business partners to define measurement
plans for each campaign and channel effort.
- Develop, implement, and maintain effective tracking tools across all
paid and owned marketing channels, including email, SMS, organic and
paid social, direct mail, website and traditional advertising
channels.
- Oversee marketing campaign reporting across audiences and channels.
Build and maintain reporting dashboards to ensure prompt, accessible
and accurate output of data. Develop and refine reports to track and
communicate marketing trends and campaign results to measure the
effectiveness of tactics and strategies as well as examine return on
investment for marketing efforts. This may include reporting across
marketing systems in use such as marketing automation, social media
management tools etc.
- Contribute to the generation of regular and ad-hoc reporting
documents for Senior Management review. Present findings to
leadership and cross functional teams as needed.
- Conduct analysis for marketing across audiences and provide
recommendations on optimization strategies for cross-channel
marketing campaign performance across tactics.
- Lead multivariate and A/B testing as an ongoing discipline to
improve campaign audience targeting, channel utilization and media
placement/mix. Collaborate on research to test elements of creative
(personalization, product mix, message).
- Leverage propensity modeling to help guide customer-centric
targeting and retention strategies
- Analyze and recommend ways to optimize marketing spend - by fiscal
period, marketing channel and message.
- Partner with marketing teams and agencies to ensure accuracy and
timeliness of media investment and performance data; act as a
liaison for media team and digital/IT team to execute on tagging
strategy
- Partner with the channel team, enterprise technology, enterprise
analytics and digital strategy teams to determine appropriate
tracking systems and technology enhancements to improve data
accuracy and accessibility and reporting capabilities
- Participate on data governance and technology project implementation
teams as needed. Provide guidelines for data management to ensure
initial da a collection is optimized for analysis.
- Provide guidance in the area of data analysis and reporting to
members of the marketing team and other internal groups as needed.
- Prepare reports of findings, presenting data graphically and in
written formats. Provide insights and recommendations based on
analysis.
Qualifications:
Eight-plus years of experience, at least six years in digital marketing
analytics
Subject matter expertise in marketing analytics and measurement as well
as marketing fundamentals
Strong technical and interpersonal skills are essential, as well as the
ability to think critically and analytically, work independently and
handle multiple tasks. The ability to distill and convey findings
clearly is a critical component of the work
Proven track record in a complex, matrixed data environment
Able to operate strategically and build effective stakeholder
partnerships; able to collaborate with cross-functional partners in
varying levels of responsibilities
Understand extended marketing measurement and analytics needs to
identify capabilities & solutions
Experience partnering across marketing and other internal analytics
teams to help deliver marketing analytics solutions
Specific experience with digital media measurement, social listening,
testing, etc.
In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and
Attribution platf
Source : Beacon Hill Staffing Group, LLC