Senior Manager, Website Marketing - Justworks
New York City, NY
About the Job
Who We Are
At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you'll fit right in.
Who You Are
Justworks is looking for an experienced B2B website leader to enhance the impact of our most valuable marketing asset - our marketing site - as a high-performing demand generation engine that supports our brand while driving customer acquisition. The ideal candidate is a blend of marketing strategist, data-driven decision-maker, tech enthusiast, and CRO aficionado. You are passionate about building websites and digital experiences that drive qualified traffic, lead flow, and revenue.
Reporting to the VP of Growth Marketing, you will collaborate with multiple teams, including Paid Media, Product Led Growth, Content Marketing, Design, Marketing Operations, and Lifecycle Marketing, to drive the strategy, management, measurement, testing, and execution for www.Justworks.com from the first visit through lead capture and account created.
Your Success Profile
What You Will Work On
- Lead the strategy and roadmap for www.justworks.com, working closely with cross-functional teams to deliver high-converting user experiences that drive MQLs and accounts created to support our Sales and PLG motions.
- Manage a team of Web Producers and Conversion Rate Optimization Managers.
- Ensure cohesive and impactful user experience that brings our Brand to life and guides prospects to the point of conversion.
- Own and manage the overall site, strategy, information architecture, holistic performance, and page goals.
- Partner with cross-functional teams to grow our organic web presence, increase qualified lead flow, enhance data capture, tracking, and connectivity, and drive personalization across the site experience.
- Maintain and iterate on KPIs and present data on website health and performance to cross-functional teams and leadership in a clear, concise, and actionable format.
- Manage workload and backlog for a small team of in-house engineers, UX designers, and Web Producers.
- Actively manage a backlog, create detailed project plans outlining requirements, task owners, milestones, dependencies, and key risks, and deliver project plans against tight deadlines.
- Partner with Senior SEO Manager on overall site performance, goals, and opportunities to optimize around organic search, including overall site architecture and page content.
- Partner with marketing operations to optimize data collection and connect with marketing automation tooling.
- Set priorities for the team to drive efficiency and impact in a constantly evolving environment where the process is fluid and creative solutions are the norm.
- Leverage analytics tools to manage performance and identify traffic patterns to improve conversion and monitor for bugs across the site.
- Stay on top of website trends within our market and in parallel markets, and ensure the team understands current marketing trends and developments related to b2b websites and landing pages.
- Perform other related duties as needed.
How You Will Do Your Work
As a Senior Manager, Website Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization's goals.
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge.
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
- Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler.
Qualifications
- Minimum of 7 years experience managing enterprise marketing website properties, SEO, CRO, and growth marketing programs in the B2B / SaaS space
- Minimum of 3 years people management experience
- Proven track record leading website development and conversion rate optimization strategies that improve performance and drive results
- Natural problem solver with a strong understanding of how to drive user behavior
- Strong analytical skills and ability to use data to drive strategy and decision-making; comfortable with Google Analytics, Heap, and Tableau
- Domain expertise across Web Production, SEO, tag management, web analytics, A/B testing
- Strong bias towards action; track record of taking initiative to build out plans and socialize with the right people when seeing opportunities
- A test-and-learn mindset that values iteration and speed-to-market over perfection
- Strong collaboration and communication skills, a team player who is comfortable working with technical and non-technical stakeholders across different teams to solve complex problems
- Extremely organized with strong attention to detail and a proven ability to successfully manage multiple complex projects and competing priorities simultaneously
- Good knowledge of B2B SaaS marketing channels
- Experience with our current martech stack - Contentful, Customer.IO, Salesforce, VWO, GTM, Google Analytics and Heap is preferred.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year.
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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.