Senior Manager, Talent Programs (ANA Educational Foundation) - Association of National Advertisers

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

The ANA Educational Foundation (AEF) is the bridge that connects the advertising, marketing, and academic communities. Together, we educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society. As the engine that drives the Talent and Marketing Organization priority from the ANA’s Growth Agenda, the ANA Educational Foundation programs have diversity at their core. Many of our programs focus specifically on driving full equity and inclusion in our industry for current and future marketing and advertising leaders. We bring direct industry access to colleges and universities nationwide, including historically black colleges and universities (HBCUs), Hispanic-serving institutions (HSIs), and diverse-rich schools.

Position Location

New York City (hybrid)

Position Summary

The ANA Educational Foundation (AEF) is seeking a Senior Manager, Talent Programs to help push forward our mission of connecting the advertising, marketing, and academic communities to educate and inspire the next generation of talent. Reporting to the Senior Director, Talent Programs, the Senior Manager’s main responsibility is to help drive impact of critical AEF talent programs such as: Campus Speakers Programs (including Masters of Marketing on Campus Speakers and Project Homecoming), the Marketing and Advertising Education (MADE) Internship and MADE Mentorship Programs.

In addition, the Senior Manager, Talent Programs will be responsible for helping to maintain the AEF’s CRM database.

Responsibilities

Lead the execution of two key programs aimed at bringing industry speakers into the classroom, which involves:

• Campus Speakers Program
• Speaker identification – match professor interest with speaker capability and manage logistics to ensure a successful visit
• Measurement and optimization – survey visit quality and track key satisfaction metrics over time of professors, students, and the industry participant
• Project management – manage the progress of active in-classroom engagements with professors and senior industry executives, and work with Talent Manager and Team Coordinator to track classroom visits and complete next steps
• Production liaison – work with production agency on the creation of digital video series capturing pre-recorded talks and live Q&A sessions

• Project Homecoming Program:
• Cross collaboration - liaison with the Global CMO Growth Council to coordinate classroom visits with Chief Marketing Officers and senior leaders
• Promote awareness - work with the content team to create visual content to promote campus visits across LinkedIn and Instagram
• Logistics management - provide tailored, premium support to executives by ensuring all logistical, administrative, and operational needs are handled with care and precision, delivering a seamless and exceptional experience at every touchpoint

• Marketing and Advertising Education Internship (MADE): In collaboration with the Senior Director and Manager, support the MADE Internship Program, and MADE Mentorship Program, which includes:
• MADE Internship Program: evaluate application materials, interview candidates, answer applicant questions, as needed; recruit new partners through Campus Speakers Programs connections
• MADE Mentorship Program: Recruit new mentors through Campus Speakers programs; send email correspondences to professors to encourage students to participate as mentees

• CRM database: updating and maintaining database to reflect stakeholder participation in all talent programs

Professional Experience and Qualifications

• Bachelor's degree plus 5-7 years of work experience. Agency, client-side, or other relevant marketing experience a plus.
• Passion for the ANA Educational Foundation’s mission and for fostering marketing and advertising talent, particularly among those with diverse backgrounds
• Highly organized, detailed, accurate with very effective time management skills and the ability to meet deadlines
• Strong written and verbal communication skills
• Must be proactive, flexible, and enjoy working on a team

Salary and Total Rewards Package:

Starting pay range: $70,000 to $80,000 based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to