Senior Manager, Shopper Marketing - Guayaki Yerba Mate
Austin, TX
About the Job
We are looking for a Sr. Manager, Shopper Marketing who will be responsible for developing and executing shopper marketing strategies, driving sales growth, and increasing brand awareness in the retail environment. You will lead the development, implementation, and optimization of instore retail marketing strategies and programs. You'll also be responsible for bringing brand strategy to life instore and deliver best in class plans to the sales team and customers that drives conversion through shopper messaging, supporting promotional plans, and innovative in store elements that drive velocity and household penetration. You'll report to the Chief Marketing Officer and work hybrid out of the Austin, TX satellite office.
How you'll help:
- Programs: lead the development of retail programing and channel tools across on-premise and off-premise, cultivate relationships with retail and CPG marketing agencies, assess and recommend platforms to maximize return on investment by retailer, channel, and geography
- Distributor: partner with Distributor network to build tools, assets, and programs
- POS: oversee the development and execution of all our retail point of sale, continually reviewing and optimizing to drive commercial performance
- Commercial Team Collaboration: align directly with Commercial Leadership to be a member of the Extended Sales Leadership Team
- Shopper Insight: leverage syndicated data sources such as SPINs, Nielsen, and IRI, coupled with expertise in category management
What you'll bring to the table:
- 7+ years of relevant shopper marketing experience
- Strong verbal and written communications skills, with the ability to keep stakeholders informed through concise and empathetic communication
- Deep understanding of the nuances of the retail environment, experience in building trade marketing plans that have generated in market results and the ability to create an optimized investment strategy are a must
- High emotional intelligence with an energetic attitude and strong knack for managing multiple projects and ambiguity
- Reliable, team player who demonstrates leadership skills and an ability to manage-up to and communicate effectively
- A strategic and collaborative team member that's able to be resourceful and nimble while also having the ability to further a larger, strategic scope
- A team player who is eager to flex creatively and show continuous interest in learning and improving
- Ability to take initiative, make decisions, and work with internal teams and external partners to lead initiatives to fruition and achieve desired outcomes and results
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.