Senior Manager, Search Engine Optimization - Appian Corporation
McLean, VA
About the Job
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.
We're looking for an SEO/CRO SR. Manager to join our growing marketing team. As the Sr Manager SEO/CRO, you will lead all efforts to improve our search presence, increase organic traffic to Appian.com, improve conversion rates, and lead web analytics.
In this role, you'll have the opportunity to learn a lot and make an impact. You will work on both our website (on-page SEO) as well as outreach and building links (off-page SEO). This requires a creative, analytical person who can execute on strategies from content creation to HTML updates to reports.
Key Functional Areas of Responsibility
Grow relevant organic traffic to Appian.com.
Obtain page 1 ranking for important Appian keywords.
Optimize and improve the conversion rate on Appian.com
Responsible for growing the online pipeline.
Leveraging Google analytics, be the web analytics expert for Appian.com.
Use AEM to update Appian.com to support SEO strategies
Leverage Adobe target to establish a culture of experimentation.
Perform keyword research to optimize existing content and uncover new opportunities
Collaborate with other members of the digital marketing team to support campaigns and webinars through SEO
Provide SEO analysis and recommendations for Appian.com websites, social media channels, YouTube, and other organic traffic sources
Execute recommendations and strategies for content development in coordination with SEO goals
Administer search engine programs (Webmaster tools, Moz, BrightEdge) for purposes of diagnostic reporting
Implement link building campaigns in coordination with SEO goals
Keep pace with SEO, search engine, and internet marketing industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools
Monitor and evaluate search results and search performance across the major search channels
Use analytics platforms and A/B testing tools to discover visitor behavior and conversion bottlenecks
Use data to drive fundamental web marketing decisions and design recommendations
Professional Competencies
Passion for SEO, CRO, and internet marketing
In depth understanding of technical website management.
Experience with Google Tag Manager and Cookie consent tools.
Strong writing skills with the ability to clearly and effectively articulate thoughts and points
Experience managing a team
Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
10+ years experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO), and (CRO) Conversion Rate Optimization
Experience with website analysis using a variety of analytics tools. Google Analytics expertise.
Experience working with common SEO and CRO tools (Adobe Target, BrightEdge, Google, WordTracker, Keyword Discovery, Site Improve, SEMrush, Screamingfrog, Google Tag Manager, STAT, Ahrefs, YouTube analytics, etc)
Demonstrated experience with conversion rate optimization
Expert knowledge of website wireframing and HTML/CSS
Experience working with AEM or similar CMS
BS/BA degree
Tools and Resource
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker,Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws.
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