Senior Manager, Property Marketing - Jones Lang LaSalle Incorporated

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Sr. Manager, Property Marketing

The Property Marketing Senior Manager leads team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and demonstrates the adaptability to learn nuances of multiple projects and develop strategy accordingly.  

This person will primarily spend their time:

• Mentoring team of property marketers to build marketing plans that align with the goals of building owners and property representatives
• Building marketing plans and managing associated tactics to bring property to market
• Providing art direction to visually express the plan
• Encouraging adoption and usage of JLL best practices for property marketing
• Analyzing results and supporting team initiatives to improve engagement and metrics
• Identifying areas of opportunity for improving process, communicating with stakeholders/clients and improving consistency of deliverables and quality of service

PRIMARY RESPONSIBILITES

• Provide strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process.
• Make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
• Act as centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs
• Develop consistent messaging and deploy variations on messaging by communication medium
• Create, implement and track marketing plans and budgets for top tier listings and clients, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
• Ensure consistency of strategic and design deliverables
• Present property marketing strategies, plans and ideas to stakeholders to garner feedback/support and to clients to secure feedback/approval
• Develop creative briefs to engage with creative team and partners
• Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack
• Develop client and prospect event strategy and execute events including managing relationships with outside vendors
• Attend pitches to promote marketing strategy and partnership to win business
• Manage multiple projects simultaneously with limited direction
• Contribute to team-wide/corporate marketing initiatives that are integral to the company’s success
• Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
• Direct the design of deliverables across all relevant mediums – digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
• Offer support with special projects as needed and as time allows

EDUCATION AND EXPERIENCE

Bachelor’s Degree preferred

6-10 years of marketing experience, commercial real estate experience preferred

KNOWLEDGE, SKILLS AND ABILITIES

• Experience managing direct reports/team
• Outstanding project management and situational leadership skills
• Excellent written and verbal communication skills
• Experience translating business needs/challenges into marketing solutions
• Positive, can-do attitude in the face of complication or adversity
• Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
• Assertive and deadline oriented
• Comfortable and confident in conducting client presentations
• Commitment to details and sound sense of graphic design
• Ability to work in a team environment and juggle multiple projects simultaneously
• Creative, "big picture” thinker
• Budget management skills
• Proficient in Microsoft Suite
• Knowledge of Adobe Suites
• Experience working with marketing automation tools, Eloqua preferred
• Ability to travel approx. 10-15%

Location:

On-site –Atlanta, GA

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

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Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. Weendeavourto keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you’ll be asked to provide proof that you’re fully vaccinated upon your start date. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. 

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you maycontact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Uspage > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.