Senior Manager, Product Marketing - Golf - Wilson Sporting Goods Co.

Senior Manager, Product Marketing - Golf

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

We are currently seeking a Senior Manager, Product Marketing who will lead all functions of product and brand marketing for Wilson’s golf business. Responsibilities include global campaign and creative development, media planning, go-to-market strategy, content, and retail marketing. This role will help shape a team culture of accountability, creativity, and quality.

Specific responsibilities include, but are not limited to:

• Lead the team in creating successful global product marketing campaigns.
• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and golfer insights.
• Lead global cross-functional teams responsible for pulling together integrated global business results for their portfolio.
• Provide direction to internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple partners.
• Collaborate with key global regional marketing teams to develop and implement executional plans for campaigns.

This role requires a Bachelor’s Degree in Business, Marketing, Sports Management, Communications, or related field. We are seeking candidates with a minimum of 5 years of experience working in brand and product marketing. Prior experience in the golf and/or consumer packaged goods industries is highly preferred.

Other qualifications include:

• Strong passion for the game of golf, with experience in the golf industry a plus.
• Demonstrated record of success in developing high impact global consumer strategies, marketing campaigns, brand marketing, and consumer packaged goods GTM strategies.
• Proven experiences and understanding of all facets of the marketing verticals including consumer insights, product positioning, consumer promotions, and creative development.
• Ability to be flexible and work within a fast paced, ever-changing environment.

What We’ll Provide

We offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

• Paid time off for part- and full-time employees
• Education reimbursement
• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team-building outings
• Discounts on Wilson and Amer Sports products

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.